Social Media Management Tips and

Tricks with Limited Resources

By Emily Lamb

Class Objectives

Understand the basics of establishing a social

media strategy

Introduction to different social media platforms,

management roles, and free resources and tools

to support social media management

Tips for improving social media subscriber growth

and engagement

Defining Terms

Social Media Platform

• web-based technology that enables the development, deployment and management of social media solutions and services

Engagement• Acts of talking to, messaging, or

otherwise interacting with other people on social media

Reach • Number of people who view your content

SOCIAL MEDIA

STRATEGY BASICS

• What is a social media

strategy?

• Why do you need one?

• What are the steps to

create a strategy?

What is a Social Media Strategy?

“Summary of everything you plan to do

and hope to achieve for your business

using social networks”

-Hootsuite

Knowledge is Key!

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• Buffer

• Hootsuite

• HubSpot Academy

• YouTube

What is Your Organizations

Communication Goal?

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• Are you trying educate?

• Bring in new customers?

• Sell something?

• Align your communication goal with

your organization’s goals/mission.

Who is Your Audience?

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• Demographics

• What motivates them?

• What are their fears?

• Who are the “influencers”

for your audience?

What Platform(s) Should You Use?

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• Audience and goal

• Where are your

influencers?

• Available resources?

• Research!

Who Does What?

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• Social Media Manager

• Content Creator

• Analyst

• Customer Support

Manager

Make a Plan!

Get TrainingDefine Goals

Define Audience

Decide on Platform

Define Roles

Develop Content

Plan

• What types of content will

you use?

• When will you post on

social media?

• Will you have a content

theme?

Put it all Together

• Share your social media strategy

with your staff

• Update when needed

TOOLS AND RESOURCES

NEEDED TO MANAGE

• Content

• Publishing

Content Preparation

Creating Original Content Curating Content

Creating Original Content: Articles

Blog Posts, Articles, and Stories

WordPress LinkedIn Pulse

Blogger Your website!

Creating Original Content: Infographics

Infographics

Templates– Canva– PikToChart

Microsoft PowerPoint

Google Slides

Creating Original Content: Images

Images, Graphics, and Photography

Become a photographer!

Free stock photos

Photo editing– Pablo by Buffer

– PicMonkey

– Canva

Curating Content Resources

Where to put it all? Excel Spreadsheet

– Organize information in a table

Trello– Collaboration tool that organizes your

projects into boards

Google Docs– Similar to excel but free with Google

account

Publishing

Putting Content Online Social Media Management Tools

– Schedule through platforms– Buffer– Hootsuite

IFTTT Tip– Can connect programs to post for

you

INCREASING GROWTH

AND ENGAGEMENT

• Growth

• Engagement

Grow Your Numbers

Self-promotion

Employees are ambassadors

Partner with bigger organizations

Engage Your Audience

Ask questions!

Use engaging content

Stay current

10 Laws of Social Media Marketing

Class Objectives

Understand the basics of establishing a social

media strategy

Introduction to different social media platforms,

management roles, and free resources and tools

to support social media management

Tips for improving social media subscriber growth

and engagement

Questions?