social media managers - why you need one & how to find one
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![Page 1: Social Media Managers - Why You Need One & How to Find One](https://reader034.vdocument.in/reader034/viewer/2022051611/54b704ee4a79595c478b4581/html5/thumbnails/1.jpg)
MASTERMINDS
SOCIAL MEDIA MANAGERS:WHY YOU NEED ONE & HOW TO FIND ONE
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MASTERMINDS
GROWING SOCIAL MEDIA SPEND
57%Somewhat more resources
Substantially more resources
Will remain unchanged
39%
5%
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
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MASTERMINDS
INVESTMENTS IN SOCIAL SPENDING
Services provided
by partners
Creatingmore content
Mediabuyers
Consulting/other professional
services
IT Systems/partnerships
Hiring contractors, freelancers, or part-time employees
57%48%
39% 38%
25%16% 14%
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
Hiring full-time employees
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MASTERMINDS
SOCIAL MEDIA MANAGER
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MASTERMINDS
SOCIAL MEDIA MANAGERS
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MASTERMINDS
JOB TITLES
• Community Director• Community Manager• Social Media Manager• Social Media Strategist• Engagement Manager• Content Strategist• Social Marketing Manager• Conversation Manager• Analytics Manager• Integrated Media Manager• Application Developer
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MASTERMINDS
FUNCTIONS
Community Management – listen, respond and converse
Strategy – effectively integrate social into marketing plans
Content Development – create relevant and interesting content
Measurement – set and measure KPIs
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MASTERMINDS
KNOW THE MEDIUMS
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MASTERMINDS
KNOW THE PROPERTY MARKETING STRATEGY & BRAND
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MASTERMINDS
EXTENSIVE PROPERTY KNOWLEDGE
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MASTERMINDS
CUSTOMER-SERVICE ORIENTED
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MASTERMINDS
INTERACTIVE SKILLS
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MASTERMINDS
CREATIVE
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MASTERMINDS
PROACTIVE
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MASTERMINDS
TIME
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MASTERMINDS
LET’S TALK
Andrea JanssenSocial Media Manager
MASTERMINDS
Jeff LaFranceDirector of Marketing Events
FIREKEEPERS CASINO
Noah BesheerInteractive Media SpecialistLUMIÈRE PLACE & RIVER CITY CASINOS
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MASTERMINDS
SOCIAL MEDIA MANAGERS:WHY YOU NEED ONE & HOW TO FIND ONE
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