social media marketing a practioner's guide
TRANSCRIPT
Social Media Marketing
A practitioner's guide
What is it ?
Facebook & the like
Blogs
Communities & Forums
Content Sharing
Social Bookmarking
“Interactive”
“Interruptive”
not
“Key phrases”
“Responsiveness”
and
“Desktop”
“Palm-table-lap-top”
and
Social media marketing does take effort.
It takes time.
Tweets, forums posts and mediating, facebookdiscussions, blog posts.
You could contract it out.
But ...... consider the benefits.
How many new website visitors did you get today ?
How many requests for more info ?
How many new customers ?
Are your support costs going down ?
How much market research are we getting for free ?
How is our customer loyalty improving (repeat business) ?
“Dance like the photo’s not being tagged.
Love like you’ve never been unfriended.
Tweet like nobody’s following.”
Questions