social media marketing & networking
TRANSCRIPT
Social Media & Networking
By Dru Macasieb
Overview
• You Are a Company
• Google Yourself
• Clean Up Digital Dirt
You Are A Company
You are a Company• You have products and services to
sell to your customers (employers).
• products and services = knowledge, skills and experience the you have accumulated.
• Customers perceive you through your marketing.
This Presentation is about improving your social media and network marketing skills online
Examples of Social Media Marketing
Every great company engages their customers
through social media
Every great company engages their customers through social media
@professordrumac
Every great company engages their customers through social media
Every great company engages their customers through social media
think like a business
have others market u!
Google Yourself
Google Yourself• Use quotation marks around your
name
• Use an identifier like “San Diego” or hometown
Digital Dirt
Clean Up Digital Dirt
• Drown It- If you have digital “dirt” that you don’t want everyone to know about, add positive information to the Internet so that the positive results come up first.
• Sign up for social networking sites such as LinkedIn and Facebook with your full name.
• Buy your full name at a .com, .net
• Create a blog showing your communication skills
a negative online reputation; something negative connected to your name online that others can easily find: i.e. drunken pictures, extreme rants on message boards, complaints from exes, talking smack about
your boss. Extreme digital dirt is a digital deal breaker.
Using Social Media
In Your Job Search
1. Decide which tools to use
2. Build Your Network
Quality vs QuantityFollow Corporate
• Twitter Accounts• Facebook Page
3.Tell a Consistent Story
Show your Knowledge, Skills, and Abilities
Likedin is a business-oriented, professional social networking site.
4. Maximize Your LinkedIn Profile
Why Use LinkedIn?• Build Networks to Use Later
• Getting Job Email Alerts
• Connecting with Professionals
• Conducting Company Research
• Getting Recommendations
• Opportunities Come to You
• Connecting with Other Students
Creating a Killer LinkedIn Profile
Your Headshot • Appears at the top left of your
LinkedIn Profile
• 90 Percent of HR check out social media profiles
• People make judgments on visual first impressions (survival instincts)
• Your social media profile gives the reader clues as to who you are and what you self image is.
• Be seen as professional (which implies competence) and friendly
Your Headline
• The headline should say who you are and what you do
• limited to 120 characters
• is included in search engine optimization
Summary• Should be geared to
drawing a concise picture of your professional capabilities, not your hopes and dreams, but your CAPABILITIES
• Remember you get hired based on credentials not your potential
• Needs to be appealing to the human eye, so avoid long blocks of texts
• Use bullet points for visual variety.
Who you are ~ What you did ~ Where you want to be
Work Experience• Work Experience
• Best way to complete this section is to upload your resume
• Use keywords in each job’s headline and in the details (makes you more visible).
Skills• Skills
• Allows you to identify up to 50 different skills
• once profile is public, people can endorse you for each of the skills
• the more endorsements you have of your skills, the more discoverable you become to recruiters
Education, Certifications, Association and Awards• Education
• Start with your highest education level and work backward
• In Linkedin it is okay to use high school information (increases networking opportunities
• Certifications
• Add all your professional certifications,
• Shows you invest in ongoing professional education
• this is money that new employers doesn’t have to invest in
• used by recruiters as search terms
• Association and Awards
• Example Toast Masters. Student Ambassador, Deans List, etc.
Using LinkedIn Effectively• Join LinkedIn Groups
• Pay It Forward
• Endorse each other
• Recommend each other
• Make Post
• Share industry news using reliable media (ignite a discussion)
• Share job leads
How to Avoid Getting Fired On Facebook• Keep your profile private
• learn all the advance privacy settings on Facebook including creating groups, who can see and comment on your timeline and posts
• Don’t post anything you wouldn’t feel comfortable discussing in the lunchroom or to your grandparents
• Remove comments posted by others that can get you into trouble
• Do not ever admit anything even remotely resembling a crime
• Do not disclose personal information
• Be considerate of others while posting things
• Do not discuss confidential stuff online
• Do not mix your personal and business matters online
Ashley Payne was forced to resign from her teaching job after posting this picture to Facebook. She is currently fighting to get her job back.