social networking media
DESCRIPTION
Social Networking Media: Twitter, Facebook, Linkedin, StumbleuponTRANSCRIPT
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Adriana Iordan Web Marketing Manager / Avangate
http://www.avangate.com
Social Networking Media How the software authors should use it?
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Social Network Media?
Social media involves technology conversations sharing of information
Social media: Web 2.0 applications: Flash, Ajax, feeds, web services, RSS, mashups wiki, podcasts, blogging & microblogging
- Just to name a few
“just for fun” / “waste of time”,
“just noise”
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Traditional & New Marketing
Traditional + New Media Marketing = Effective Marketing MixTraditional (examples):
• one way communication• “corporate talk”; formal• company created content• newsletters / e-mails• “doing communications”• limited distribution channels
New Media Marketing (examples) • multi directional communication• authenticity & transparency; informal• user created content (co-creation)• blogs, social networks, SMM •“building communities”• Unlimited distribution channels
Gapingvoid.com
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Why incorporate Social Networks?
Consumer Internet Barometer (2008) surveys:
• At least 1 out of 5 social network users log on to blog or meet new people.
• Among the 30 and over working-age population, 1 out of 8 uses social networking sites to conduct business.
• Currently, 1 out of every 4 people online visits social networking sites
ComScore:
Facebook: 123.9 million unique visitors / May 2008
MySpace's 114.6 million unique visitors / May 2008
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Why incorporate Social Networks?
What are the benefits?
• Targeted increase of website traffic• Creating positive brand association• Growing brand awareness• Conversions and sales • Control of the search results• Business development• More loyal users Social media profiles in Google
People prefer doing business with those they know!
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Basic rules on New Media Marketing
Basic rules of New Media Marketing
• Transparency & authenticity• Learn to listen, have a personality• Develop relationships• Encourage the conversations• Try to add value to your industry and community• Connect with the influencers / help them find you• Create content and products worth talking about• “Build communities” instead of “doing communications”
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Microblogging for lifestreaming
Twitter – social networking tool + micro-blogging
Benefits (examples):
• Request instant feedback
• Build connections & reach prospects
• Increase brand awareness
• Customer support (respond to customer queries)
• Improve reputation
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Social Voting Sites: StumbleUpon
Social Bookmarking & Networking Website
Benefits (examples):
• More targeted traffic
• Search engine reputation
• Attracting “linkerati”
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Professional networks: Linkedin
LinkedinBenefits (examples): Easy access to expert advice Expand contacts Get PR visibility Reinforce business brand Conduct market research
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Social Network: Facebook
Facebook:Benefits (examples): Facebook fan pages, ads and secret groups Sharing content easily 3rd party applications (widgets) quickly
replacing specialized websites Competitive advantage: conversational
marketing Demographic targeting: ads and flyers Homepage sponsored stories (news feeds) Top 100 most influential bloggers are on Facebook
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Marketing Mix
Launching a new product? A major update?
New marketing mix ideas:1. Differentiate and innovate2. Release and ask for feedback3. Think mobile 4. Youtube, Flickr, Facebook, Linkedin5. Pitch editors directly6. Twitter account7. Social bookmarking sites8. Measure the effectiveness
gapingvoid.com
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VMWARE Success Story
Social Networking is of such importance for the VMWARE company that it has build a meeting place for all its communities: www.vmworld.com
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VMWARE BUZZ
VMWARE managed to create buzz around itself in the real sense of the word. It manages 18 blogs and has more than 10 specialized communities build on it’s own web platform.
It can be found on all major social media platforms
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Firefox Success Story
With the help of it’s huge community, Firefox managed on June 18, 2008 to break the world record for most downloads in one day: 8,002,530
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Mozilla Social Networking Strategy
Social Networking strategy: Firefox Community portal Firefox fan page on Facebook Firefox fan page on other social networking Firefox Twitter page Official Firefox YouTube channel
+ Traditional public relations
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Firefox Buzz
A real success community really starts when it grows by itself.
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Conclusions
Immediate actions to take: Use an RSS Reader and subscribe to feeds Start a free company / personal blog / start micro-blogging Open a free page on Facebook Create a free Linkedin account Check your website content and start networking!
Connect with me! Adriana Iordan, Web Marketing Manager / Avangate Email: [email protected] Twitter: http://www.twitter.com/adriana_iordan Some traditional good old marketing: Avangate Digest Newsletter◦ http://www.avangate.com/newsletter