social media marketing on $5 day
TRANSCRIPT
@ $5 per dayBRANDING
SOCIAL MEDIA MARKETING
BRANDING
SOCIAL MEDIA MARKETING
"A Facebook page with no Fans can drive greater visibility with $500 of investment than a page can achieve organically with
90 Million+ Fans."
Wes Finley (Coca-Cola's global digital operations)
WAYS THAT SOCIAL MEDIA HELPS BUSINESS
BRANDING
8Increases digital exposure
Boosts traffic and SEO Showcases and validates your brand
Develops a loyal brand community Provides customers a way to share (UGC)
Provides a 24/7 customer service & focus group Reach new audiences and expand sales
Cut marketing costs
BRANDING
ONLINE ECOSYSTEM (persuasion architecture)
WEBSITEPAID
EARNEDOWNED
SELLECT AUDIENCE
Knowing who you are trying to reach is key to keeping the costs down.
Geography, gender, age, financials, interests and behaviors are all segments that hone in on the
best interactions and actually increase the number of prospects that will actually “buy”.
(No wasted clicks)
BRANDING
SET GOALS
Know what your desired outcome
The most obvious is for people to make a purchase. But in other cases, its the start of a longer sales cycle (developing a relationship) it could be a survey, free download or sign up for
consultation.
BRANDING
BRANDING
NAVIGATE CUSTOMER JOURNEY
Website
Friend referral
FaceBook Page
Printed Material
Print Ad
FB Ads
Community
Video
Website
Phone
Start
PURCHASE
Other Social Media
Google +Instagram
Online review
GET CREATIVE
Compelling creative is critical. Concentrate your efforts on graphics that inspire on
key social media platforms
Make sure that your graphics are in line with preferred sizes and your overall brand look, making
your ad recognizable across all platforms
BRANDING
HOW WE WORK
BRANDING
LISTENListen to what content the client & audience wants. Use insights to detect preferences on content, format and consumption habits across every screen
CREATECreate valuable content by communication experts Use skilled, multimedia professionals to produce your persuasion architecture
CONNECTYour content to your audience, where ever that are Tap into our expertise with strategies to match your content to the right person at the right place at the right time
optimizeYour content performance Our analytics team constantly monitors content engagement metrics and measure performance agains KPI’s and goal conversions
BRANDING
FACEBOOK MARKETING ECOSYSTEM
BRANDING
PAID SOCIAL MEDIA - FACEBOOK
MARKETING PLAN
THINK GLOBAL ACT LOCAL
OUR COMMUNITY ONLINE
Website
Community Outreach
FaceBook Page
Printed Material
Print Ad
FB Ads
Community
PSA Campus
Video
Transit Ads
Website Quiz
Phone
Start
Facility Visit
Treatment
Other Social Media
Specialist referral
320,000 40/year
Phone Screen
200 -250 “early” psychosis/year
CLIENT JOURNEY
Google +Instagram
Social media impressions
JOURNEYCLIENT
Website visits
OUR COMMUNITY ONLINE
Completed quiz
Enrolled
Assessed
MILESTONES
Treated
LAUNCH - FEBRUARY 2015
MEDIA -TRANSIT
PAID SOCIAL MEDIA - FACEBOOK
CPC 0.48
PAID SOCIAL MEDIA - FACEBOOK
PAID SOCIAL MEDIA - FACEBOOK
PAID SOCIAL MEDIA - TWITTER
CPC 2.04
PAID SOCIAL MEDIA - TWITTER
Social media impressions
JOURNEYCLIENT
Website visits
OUR COMMUNITY ONLINECompleted quiz
1,100,000
4274
229
- 90 DAYS
8Enrolled
Assessed 31
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