social media marketing open social app standards
DESCRIPTION
Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/TRANSCRIPT
![Page 1: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/1.jpg)
Getting SocialGetting Socialwith OpenSocialwith OpenSocial
Compuware ITXCompuware ITXSeptember 23, 2009September 23, 2009
Timothy FisherTimothy FisherCovisintCovisint
![Page 2: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/2.jpg)
Who Am I?Who Am I?
Timothy FisherSystems ArchitectCompuware Covisint
twitter.com/tfisher
linkedin.com/in/timothyfisher
blog.timothyfisher.com
Books I’ve Written:
?COMING
![Page 3: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/3.jpg)
AgendaAgenda
Overview of OpenSocial (15 min)Overview of OpenSocial (15 min)
Deploying an OpenSocial Gadget (15 min)Deploying an OpenSocial Gadget (15 min)
Writing an OpenSocial Gadget (15 min)Writing an OpenSocial Gadget (15 min)
Building an OpenSocial Container (10 min)Building an OpenSocial Container (10 min)
More uses of OpenSocial (15 min)More uses of OpenSocial (15 min)
Questions and Open Discussion (20 min)Questions and Open Discussion (20 min)
![Page 4: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/4.jpg)
OpenSocial’s GoalOpenSocial’s Goal
““Making the web better Making the web better by making it Social”by making it Social”
![Page 5: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/5.jpg)
A Response to A Response to Facebook’s RiseFacebook’s Rise
![Page 6: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/6.jpg)
Why???Why???
Why was Google interested in competing
with Facebook???
![Page 7: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/7.jpg)
The World is SocialThe World is Social
Social Apps are everywhere!!!New opportunity to be
everywhere!!!
![Page 8: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/8.jpg)
Too Many PlatformsToo Many Platforms
![Page 9: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/9.jpg)
Write Once, Deploy Write Once, Deploy EverywhereEverywhere
![Page 10: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/10.jpg)
Brief History of Brief History of OpenSocialOpenSocial
Version 0.5 was released in a “developer release” on Nov 1Version 0.5 was released in a “developer release” on Nov 1stst 20072007
First sandbox was made available on OrkutFirst sandbox was made available on Orkut
Version 0.6 release December, 2007Version 0.6 release December, 2007 More sandboxes came live (Hi5, Ning, Plaxo...)More sandboxes came live (Hi5, Ning, Plaxo...)
Version 0.7 was released in January 2008Version 0.7 was released in January 2008 MySpace, Hi5, Orkut began running 0.7MySpace, Hi5, Orkut began running 0.7
Version 0.8 released late 2008Version 0.8 released late 2008 Contains RESTful and RPC protocolsContains RESTful and RPC protocols Open social client libraries releasedOpen social client libraries released
Version 0.9 released summer 2009Version 0.9 released summer 2009 Simplified APISimplified API Support for templatesSupport for templates
Progress
![Page 11: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/11.jpg)
Who Controls Who Controls OpenSocial?OpenSocial?
Google does not control or “own” the Google does not control or “own” the OpenSocial specificationOpenSocial specification
OpenSocial is managed by the OpenSocial is managed by the OpenSocial Foundation. OpenSocial Foundation. www.opensocial.orgwww.opensocial.org
![Page 12: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/12.jpg)
OpenSocial ContainersOpenSocial Containers
![Page 13: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/13.jpg)
OpenSocial ReachOpenSocial Reach
![Page 14: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/14.jpg)
OpenSocial AppsOpenSocial Apps
![Page 15: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/15.jpg)
OpenSocial AppsOpenSocial Apps Display/Mashup network informationDisplay/Mashup network information
Display friends locations on a mapDisplay friends locations on a map Integrate external web servicesIntegrate external web services
Display my friends Twitter postsDisplay my friends Twitter posts Visual data in new and interesting waysVisual data in new and interesting ways Add new functionality and features to a Add new functionality and features to a
sitesite Provide a view into my non-social Provide a view into my non-social
applicationapplication
![Page 16: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/16.jpg)
OpenSocial ViewsOpenSocial ViewsAn OpenSocial App can consist of An OpenSocial App can consist of
multiple views:multiple views: HomeHome ProfileProfile CanvasCanvas PreviewPreview EditEdit Additional views can be supported by Additional views can be supported by
containerscontainers
![Page 17: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/17.jpg)
Preview/About ViewPreview/About View
![Page 18: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/18.jpg)
Home ViewHome View
![Page 19: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/19.jpg)
Profile viewProfile view
![Page 20: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/20.jpg)
Canvas ViewCanvas View
![Page 21: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/21.jpg)
OpenSocialOpenSocialOpenSocial provides:OpenSocial provides:
Gadget renderingGadget rendering Web service proxyingWeb service proxying Built-in authentication supportBuilt-in authentication support Social data APISocial data API
![Page 22: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/22.jpg)
OpenSocialOpenSocialThrough a combination ofThrough a combination of
Client-side APIsClient-side APIs JavaScriptJavaScript
Server-side servicesServer-side services
![Page 23: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/23.jpg)
OpenSocial APIOpenSocial APIThe OpenSocial API provides the The OpenSocial API provides the
following data:following data: PeoplePeople ProfilesProfiles Activity StreamsActivity Streams Application DataApplication Data Messages (optional)Messages (optional)
![Page 24: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/24.jpg)
OpenSocial DataOpenSocial Data
![Page 25: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/25.jpg)
OpenSocial GadgetOpenSocial Gadget
XML SyntaxXML Syntax
Derived from Google Derived from Google GadgetsGadgets
CSS and JavaScript can CSS and JavaScript can be kept externalbe kept external
XML Gadget
Gadget Metadatatitle, author, features
ContentHTML, CSS, JavaScript
![Page 26: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/26.jpg)
Gadget SpecificationGadget Specification
Gadget contained in an XML file.Includes: JavaScript CSS XHTML Metadata
![Page 27: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/27.jpg)
Deploying an OpenSocial Deploying an OpenSocial GadgetGadget
DEMO:Deploy an OpenSocial Gadget to a Ning Community
![Page 28: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/28.jpg)
Deploying an OpenSocial Deploying an OpenSocial GadgetGadget
Deploys instantly…Deploys instantly…No help from server guys No help from server guys
needed…needed…
Very easy to deploy!!!Very easy to deploy!!!
![Page 29: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/29.jpg)
OpenSocialOpenSocial
Writing an OpenSocial Writing an OpenSocial GadgetGadget
![Page 30: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/30.jpg)
OpenSocial Developer OpenSocial Developer ToolsTools
OSDA – OpenSocial DevAppOSDA – OpenSocial DevApp An OpenSocial app that provides the ability to build and An OpenSocial app that provides the ability to build and
execute OpenSocial apps within an OpenSocial execute OpenSocial apps within an OpenSocial containercontainer
Gadget EditorGadget Editor A simple online gadget editor from GoogleA simple online gadget editor from Google
OSDE – OpenSocial Developer EnvironmentOSDE – OpenSocial Developer Environment An Eclipse plugin that allows for OpenSocial application An Eclipse plugin that allows for OpenSocial application
development completely offlinedevelopment completely offline
![Page 31: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/31.jpg)
OpenSocial DevAppOpenSocial DevApp
Many containers provide an OpenSocial Dev App which can be used to test gadget code against a particular container.
http://osda.appspot.com
DEMO - Orkut
![Page 32: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/32.jpg)
Gadget EditorGadget Editor
Very simple editor for creating simple OpenSocial gadgets or viewing source code of existing gadgets.
http://gadgeteditor.appspot.com
DEMO
![Page 33: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/33.jpg)
OpenSocial Development OpenSocial Development EnvironmentEnvironment
Eclipse plug-in available to simplify the development of OpenSocial gadgets.
DEMO
![Page 34: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/34.jpg)
Sun ZemblySun Zembly
Web app for building Web app for building gadgets, and services.gadgets, and services.
Shared gadgets, Shared gadgets, servicesservices
Reuse gadgets, Reuse gadgets, servicesservices
Social network around Social network around these componentthese component
DemoDemo
![Page 35: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/35.jpg)
OpenSocialOpenSocial
Building an OpenSocial Building an OpenSocial ContainerContainer
![Page 36: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/36.jpg)
Apache ShindigApache Shindig
Provides components to get you started with implementing your own OpenSocial container.
Most existing containers started with Shindig.
Includes client and server-side components.
Java and PHP versions.
![Page 37: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/37.jpg)
Shindig ImplementationShindig Implementation
![Page 38: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/38.jpg)
More Uses of OpenSocialMore Uses of OpenSocialOpenSocial has uses beyond just social networking.OpenSocial has uses beyond just social networking.
Enable a dashboard of data-aware gadgetsEnable a dashboard of data-aware gadgets Integrate stand-alone applicationsIntegrate stand-alone applications A platform for data visualizationA platform for data visualization Build data-aware mobile applicationsBuild data-aware mobile applications Google Friend ConnectGoogle Friend Connect
![Page 39: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/39.jpg)
Atlassian OpenSocialAtlassian OpenSocial
Issue Tracker (JIRA)Issue Tracker (JIRA) Enterprise Wiki (Confluence)Enterprise Wiki (Confluence) Source code explorer (Fisheye)Source code explorer (Fisheye) Peer code review (Crucible)Peer code review (Crucible) Continuous Integration (Bamboo)Continuous Integration (Bamboo) Test Coverage Analysis (Clover)Test Coverage Analysis (Clover)
Atlassian offers a family of products targeted at improving the software development process.
![Page 40: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/40.jpg)
Atlassian OpenSocialAtlassian OpenSocial Development is socialDevelopment is social Developers work with teamsDevelopers work with teams Teams work together on shared objectsTeams work together on shared objects Each person, team, object generates activitiesEach person, team, object generates activities
Comments, schedules, tasks, notification of Comments, schedules, tasks, notification of changes and edits, build failures, code changes and edits, build failures, code commitscommits
This is a huge social network!!!This is a huge social network!!!
![Page 41: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/41.jpg)
Atlassian OpenSocialAtlassian OpenSocial
![Page 42: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/42.jpg)
Atlassian OpenSocialAtlassian OpenSocial
![Page 43: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/43.jpg)
OpenSocial for MobileOpenSocial for Mobile
![Page 44: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/44.jpg)
Google Friend ConnectGoogle Friend Connect
Easily turn any Easily turn any website, blog, wiki, website, blog, wiki, etc into a social etc into a social network supporting network supporting OpenSocial gadgets.OpenSocial gadgets.
Google is the Google is the
container.container. Canned social Canned social
widgets for quick widgets for quick start.start.
![Page 45: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/45.jpg)
OpenSocial AlternativeOpenSocial Alternative Facebook PlatformFacebook Platform
Facebook ConnectFacebook Connect Facebook ApplicationsFacebook Applications
Limited to only Facebook. Limited to only Facebook. That might be enough!!!That might be enough!!!
![Page 46: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/46.jpg)
OpenSocial vs. PortletsOpenSocial vs. Portlets Today complete portals are Today complete portals are
available that consist entirely of available that consist entirely of OpenSocial gadgets.OpenSocial gadgets.
Will OpenSocial replace traditional Will OpenSocial replace traditional server-side portlet technologies?server-side portlet technologies?
vs.
![Page 47: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/47.jpg)
So What???So What???
You may be thinking… this is all very interesting, and maybe even cool technology...
But I don’t work for Google, Facebook, MySpace or any other social network…
Why interest does this have for me as a Compuware employee???
![Page 48: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/48.jpg)
OpenSocial & OpenSocial & CompuwareCompuware
A common gadget A common gadget technology for integrating technology for integrating productsproducts
Bring together views from Bring together views from all our productsall our products
Let users visualize their Let users visualize their data the way they choose todata the way they choose to
Compuware Portal
VantageGadget
ChangepointGadget
VantageGadget
ChangepointGadget
VantageServer
ChangepointServer
![Page 49: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/49.jpg)
ResourcesResources BookBook
OpenSocial Network ProgrammingOpenSocial Network Programming by Lynne Greweby Lynne Grewe
On the WebOn the Web www.opensocial.orgwww.opensocial.org incubator.apache.org/shindigincubator.apache.org/shindig
ContainersContainers www.myspace.com/developerwww.myspace.com/developer www.ning.comwww.ning.com www.atlassian.com/opensocialwww.atlassian.com/opensocial
![Page 50: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/50.jpg)
Questions???Questions???
Now its time for YOUR questions Now its time for YOUR questions and YOUR open discussion!!!!and YOUR open discussion!!!!
![Page 51: Social Media Marketing Open Social App Standards](https://reader033.vdocument.in/reader033/viewer/2022051608/53e905058d7f7289708b4924/html5/thumbnails/51.jpg)