presented by Lindsey Fair

social media

marketing

plan and

ROI

show me the money..

objectives

what problems are you solving?

1.word-of-mouth2.complexity3.hide-and-seek

smart goals

people

is there love out there?

where do you find them?

Find the active customers.

advice..

strategy

the details

messaging

timing

community building

engagement

rewards

Start small, plan big.

advice..

technology

Listening Talking Energizing Supporting Embracing

action

Plan to drive traffic.

advice..

Let the customers lead.

advice..

OObjectives

PPeople

SStrategy

TTechnology

AAction

ROIROI

Cost Per Postcost of campaign / # of posts

$2500 for staff time/250 posts $10 per post (PP)

Cost Per Response

cost of campaign / # responded

$2500 for staff time /65 likes$ 38.46 per post (PP)

Campaign Profitcost of campaign - revenue

$ 90 $3 discount x 30 customers = opportunity costs $2500 total campaign expenses $2590 total cost of campaign -$180 $6 revenue x 30 customers = generated revenue from campaign

$ 2410 gross profit / loss

ROI (Return on investment)

$1500 $50 revenue x 30 customers = revenue from all related sales $2590 total cost of campaign

-$1090 ROI

Lifetime Value of a Customer(LVR / PAR)

(5 x 3) *50 = $750 + $9 = $759• average customer comes 5x /yr for 3 yrs, spends $50•Plus the costs to do a campaign to replace that customerAnd to really send it home $759 x 30 = $22,770 value of this campaign

All photos used in this presentation are licensed

under Creative Commons, NonCommercial-ShareAlike

3.0 and sourced through Google Images and flickr