social media marketing platforms

Platforms UGBA 198 Haas School of Business

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Page 1: Social Media Marketing Platforms

PlatformsUGBA 198

Haas School of Business

Page 2: Social Media Marketing Platforms

Monthly Active Users

August 2015 - Monthly Active Users (in millions)0 400 800 1200 1600

200

300

316

1,490

Page 3: Social Media Marketing Platforms

Millennial Demographic

Percentage of Millennial Users (18-34 years old)0 0.2 0.4 0.6 0.8

25%

71%

49%

41%

38%

Page 4: Social Media Marketing Platforms

Founded in 2004

USP: Highest MAU = most eye balls reach

Understanding Paid Media Landscape

38% of millennial users

Facebook

Page 5: Social Media Marketing Platforms

Founded in 2006

USP: Real Time, Live Events, Customer Care

Customer Intimacy and Brand Engagement

41% of millennial users

Twitter

Page 6: Social Media Marketing Platforms

Founded in 2011

USP: Google’s Ecosystem

Search Engine Optimization (SEO)

38% of millennial users

Google+

Page 7: Social Media Marketing Platforms

Founded in 2010

USP: Visuals, photos, filters

Higher Engagement

49% of millennial users

Instagram

Page 8: Social Media Marketing Platforms

Founded in 2011

USP: Millennials Demographics

Fresh Content = UGC + FOMO

71% of millennial users

Snapchat

Page 9: Social Media Marketing Platforms

Founded in 2003

USP: Employment Branding

Professional Networking, Talent Acquisition

35% of millennial users

Page 10: Social Media Marketing Platforms

Why? Purpose of going social?

Business Objectives

Business Context: B2C, B2B, B2E

Other Factors: Demographics, Industry, Organization

Business Strategy Alignment

Customer Care

FacebookTwiter

Employment Branding

LinkedInFB/TW

Optimizing SEO

Google+

MillennialSegmenting

Snapchat Instagram

Page 11: Social Media Marketing Platforms

Maximize your resources (time, money, people)

High: Facebook, Twitter, LinkedIn

Medium: Google+, YouTube

Low (niche): Instagram, Snapchat

Priority

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