SOCIAL MEDIA MARKETINGEDUCATIONAL MARKETING

By: Sidney Wambach

Who | What | How | Why | When

Who?

What?

Educated Demographic

More conducive to unique programs

Financially secure yet busy

Parents go out of their way to be informed

Fact#1

Small town vs Big tech

Due to the technology driven region all parents use LinkedIn

Small population allows word to spread quickly

Fact#2

Transparency

Due to YPQI standards our curriculums are very thorough

Fact#3

Employee Empowerment

The After Hours team is a well educated group of +25 year old students

Fact#4

What would we present?

We already have all the tools we need in order to create a new educational marketing channel

Curriculums with well thought out structure and support

A team that has proven they care about the cause at hand

Content that can be publicized without incident

A large group of parents with little knowledge of our programs

PROCESSEdu. Content

Each team member writes a one paragraph

overview of their curriculum and YPQI goal for publishing on

LinkedIn

Each week we will highlight one of the

curriculums as a student educational spotlight and go in tandem with meme

topics

No pictures of teens

Scheduled can be made and reviewed

once a month

Strictly educational

posts

Autonomously

posting once

scheduled

Registration days can be highlighted

and marketed throughout

week

Targeting

parents only

Conclusion every month

regarding lessons learned

Autonomous memes

regarding education

Short curriculum

Articles

Employee front facing

online

Why LinkedIn

0

20,000

40,000

60,000

80,000

100,000

120,000

Median Household Income

Redmond WA state

WH

Y? As a team we do a great deal to encourage teen growth,

education and emotional support. The parks & recreation

department as a whole has so much to offer the general

populous and provides a health median for families.

Why not attempt to engage the decision-makers in the

households in a median they understand?

LinkedIn Parents

Publish Public

Promotion

YPQI

Education

Specializing key words,

demographics, and timeframe

After Hours Team

When?

Post overview calendar:

Highlight

Curriculum

& registry

Trip info

& Meme

Team

member

snapshot

Repost

Edu. article

Highlight

Curriculum

& meme

Highlight

Curriculum

& City activity

Repost

Edu.

article

Team

member

snapshot

Trip info &

Meme

Highlight

Curriculum

& meme

Highlight

Curriculum

& registry

Next

months

classes

Team

member

snapshot

Trip info &

Meme

Highlight

Curriculum

& meme

Highlight

Curriculum

& City activity

Trip info &

Meme

Repost Edu.

article

Highlight

Curriculum

& meme

Repost Edu.

article

Highlight

Curriculum

& registry

Repost

Edu.

article

Next

months

classes

Trip info &

Meme

Team

member

snapshot

Highlight

Curriculum

& City activity

Next

months

classes

Thank

Redmond

community

Trip info &

Registry

Next

months

classes

Team member requirements

When curriculum is due provide a small overview of your entire month. (highlight YPQI goal and estimated student reaction)

Photographs of team members in action for highlighted online posting (we wont divulge team members last name)

One team member will collect all images, articles and reposted educational articles

Meme creation is very simple(creative commons image + educational

quote overlay = online engagement filler)

Why would I be a good fit for the job?

I can list off the reasons yet will not waste your time in that. I only want

to state that I would like to do this because I want to help in the best

way I know how. I learn best with repetitiously erudition and want to be

a valued member of the ORSCC in the City of Redmond.

My previous publications:

www.linkedin/in/sidwam

+1,800 followers

City of Redmond: 1,230 followers

City of Bellevue: 2,058 followers

City of Kirkland: 666 Followers

City of Seattle: 18,239 followers

In Conclusion

• One team member organizing, scheduling and

formatting posts

• 10-12 hours per month (one day per month)

• After Hours team makes one extra paragraph (short

paragraph – use word limitations) per curriculum

• Takes one picture per class day – anything educational

(sends it at end of day to social media organizer)

• LinkedIn admin. access will be given to organizer and

department heads

• LinkedIn setup will take 2 days max upon approval

Engagement tips:

• Let team members know they can repost

highlights regarding them for professional

growth (on LinkedIn)

• Reposting other Parks and Recreation

events to gather community engagement

and attendees

• Connect with other departments already

on LinkedIn

• Commentary by active government

officials (such as major Marchione or Art

admin. Heim) will draw in parents

following local government already

“Because if your kid creates something wonderful, wouldn’t you want to know about it?” Follow Redmond After Hours @