social media marketing sales presentation fe pptx

SOCIAL MEDIA

LAB Building Brand, Generating Sales and

Growing Your Business

Social Media Lab www.yoursite.com

LET ’S SOCIALIZE


MAJOR SOCIAL MEDIA ADOPTERS

There are many other countries that are proactively adopting social media! The reach is

wider than ever!


SOCIAL BANDWIDTH

47%

21%

21%

11%FACEBOOK

TWITTER

YOUTUBE

GOOGLE+

Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up!


ABOUT US

Leading independent online marketing services company Specialized in providing professional, intelligent and powerful campaigns that delivers results! We keep track on the latest trends, so our clients can stay ahead of the game


OUR TEAM

CEO Tom has owned and managed this company for over 15 years

Manager Jenny has 10 years experience, managing online social communities

Strategist Sid is a specialist in digital and social channels for improved services.


PREVIOUS CLIENTS

Our past clients have included Client 1, Client 2, Client 3 and Client 4

OUR SOLUTIONS

Finding prospects and customers

Brand Awareness

X

Problem: Connecting with Customers Solution: Here it is

“PULL” (CUSTOMER) MARKETING!


POWERFUL COMMUNITIES

0

5

10

15

20

25

30

Starbucks Pizza Hut McDonalds Dominos

WWW

Social Media sites have MORE

interactivity than web pages

Fan Page Likes v/s

Monthly Visitors

to Website

(in millions)

HOW TO BUILD A

FACEBOOK

COMMUNITY?


COMMUNITY

BUILD BRAND

ENGAGE WITH CUSTOMERS

GENERATE LEADS & SALES – EVERYDAY!


BUILDING A COMMUNITY

STRATEGY

LANDING PAGE

OPTIN LIKE

SHARE INTERACTION

CONTENT


Fan Page

When people become fans, they are more likely to visit your shop!

Point of Sale

When they visit your shop, they are likely to interact on your fan page

THE FAN CYCLE


SNEAKY TRICK #1

Respond as your fan page

Join groups in same niche

Participate in discussion

Bring fans to your page


SNEAKY TRICK #2 Using Facebook as your fan page, like the pages you want to select as Featured Likes Go to your Facebook fan page and click the Edit Page button Find the Featured settings and click on Edit Featured Likes

Check the box next to the five fan pages you want displayed in your Featured Likes section


RESULT

Your fan base can grow exponentially VIRALLY


WHAT DOES THIS MEAN FOR YOUR BUSINESS?

Facebook is the most widely used social media network! Opinions matter – and people depend on each other for suggestions. Your business needs to be talked about… Build a powerful community of fans…because…

Fans buy Fans recommend Fans LOVE! Your business needs an active community so you get:

Stronger Brand Better Engagement, and More Sales


FACEBOOK SUMMARY Undoubtedly, the fastest growing and most widely used social media platform. Your prospects and customers are using Facebook for both personal and professional reasons! Fan pages are easy to setup, though it can take some time to create content.

FACEBOOK

ADVERTISING


ADVERTISING ON FACEBOOK

CREATE A business creates an advert

PAY Facebook gets paid to deliver the ad!

SALES Right people see and act on the ad

A B

C


U.S. DEMOGRAPHICS

53% 47% Active Group: 18-34 years Largest user group earns more than $100k per year Most users are married with kids!


FACEBOOK AD # 1 Create a working funnel! This way, when you use FB Ads to drive people to your website, you will be able to measure the response of these people throughout the funnel!

This strategy is essential to see if it is worth investing in this ad over the longer term! Instead of targeting everyone, target using precise interests, or broader categories!


FACEBOOK AD #2 Use Promoted Posts: A lot of business still haven’t started using this strategy. But if you target your fans with a promoted post, you spend small money to target more people!

Use demographics to target exactly the kind of people you want! If you are not sure who your demographic is, just run your landing page under www.quantcast.com and see what kind of people visit the site!

http://www.quantcast.com/


FACEBOOK AD #3 Use Facebook ads to target friends of friends… The Edge rank algorithm makes it easy for your posts to be seen by one fan if another comments on it. But if both these fans are friends, your posts go viral quickly!

Sell more products and services: As a company, you can easily target your followers and offer products & services.

When you engage people, reply to them and tag them in to get them involved!


CASE STUDY - “ENGLISH CHEESCAKE COMPANY”

Increase sales coming directly from Facebook, as well as increase fan base!

Set up a new Facebook shop (yes, you can do that too!), and interact with fans to get higher responses!

11x increase in fan base…going from 2,000 to 23,000 fans!


YOUR CASE STUDY Put your case study here


FACEBOOK AD SUMMARY Undoubtedly, the fastest growing and most widely used social media platform. Advertisement allows you to reach millions of targeted users! Simple setup allows you to get running with ads quickly! Though monitoring and optimizing is always recommended!

GET GOOGLE

PLUS+ED!


WHY SHOULD YOU CARE? Indexed by Google 60% of Google users log in everyday to check one of their multiple Google offerings. Google+ is like a magazine…so you can use it to curate content and draw people back1 +1 is very powerful Higher search rankings!


GOOGLE+ SEGMENTATION

Google+ Circles allow you to SEGMENT your followers and target them with different

Content and promotions


DOMINATING GOOGLE+ STEP #1

Don’t sign up on Google+ as a business…instead, sign up as yourself (or someone who represents your company online).

People are more interested in other people… so it would make sense to talk like YOU than like a business.



Share other people’s links and tips! Two articles every week! Educate people on what you do…and what they could do better



Be Global Position yourself to your target market – around the world!



Follow and be followed! When connected, Google searches show preference toward content that has been created or curated by someone you follow


GOOGLE+ SUMMARY Google+ is the second most used social media – especially for businesses! Over 60% of people use one of Google’s services everyday! Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.

YOUTUBE YEN


YOUTUBE STATS 1 billion unique monthly visitors! 23,000 Videos Watched Per Second Most accessed network by the 18-24 age group!

Globally, 81% of users watch videos online! On average, they watch 173 videos per month!

(comScore UK 2011)


U.S. DEMOGRAPHICS

47% 53% Median age: 33 years 47% are married! 69% at least college educated 71% employed, 15% students


YOUTUBE YEN – STEP 1 Define Your Strategy

What will your videos be about? Why should someone watch them? What role will these videos play in your marketing campaigns? Awareness? Lead-Generation?

Create and Upgrade Creating a new account is easy… …but remember to upgrade it to an “Enhanced Brand Channel”


YOUTUBE YEN – STEP 2

Choose colors, themes and images to brand your channel the way you want! Remember to optimize your channel for mobile devices!

Unlock the full potential by uploading and promoting your videos…


YOUTUBE YEN – STEP 3 Promote your videos and share them through your newsletter! Ask your viewers to rate, subscribe, share and comment! Build up a following!

Build a community by responding to videos by other people! YouTube is a great place to meet customers!


YOUTUBE YEN – STEP 4 OPTIMIZE with YouTube Insights! Understand your audience, analyze your marketing strategy and optimize your video.

Make your channel unique! Add URLs to descriptions! Promote YouTube videos with PPC


YOUTUBE SUMMARY YouTube is the second most used search engine! With over 1 billion unique visitors a month, YouTube is widely used – everyday! Wide demographic reach! The networking site is often used to drive traffic back to a business’ web site!

TWEETING

CUSTOMERS


WHAT CAN TWITTER DO?


TWITTER STATS 177 million tweets sent on 11th March 2013 That’s equivalent of over 1 BILLION tweets in a month!

Over 31 million visitors in the last 3 months! Most Twitter users come from China (nearly 35.5 million)


U.S. DEMOGRAPHICS

53% 47% Active Group: 18-34 years Largest user group earns more than $150k per year Most users are married with kids!


TWITTER STRATEGY # 1 Become a Business Expert: One way of doing this successfully is creating something unique, and something that catches attention!

Customer service and Feedback: A lot of companies are using public platforms such as Twitter to offer solutions to their customers. While the idea of public-bashing might be daunting, it pays to connect with your customers on Twitter!


TWITTER STRATEGY #2 Follow your prospects and customers so you can better understand what they want! Keep detailed insights about your prospects that could help you convert them into customers!

Unlock the power of Twitter by using Images. Images and video can tell a story…and when you use that to tie in with your business – VOILA!


TWITTER STRATEGY #3 Local marketing on Twitter works really well. Instead of targeting EVERYONE… target your customers locally for a better response!

Sell more products and services: As a company, you can easily target your followers and offer you products and services.

When you engage people, reply to them using @RT… so they notice and get involved!


TWITTER SUMMARY You can succeed with 140 characters or less! Number of active users has grown by 44% in the last year! Twitter is generally used by family-based high income earners. Attract followers, promote businesses, engage customers and organize local events

WE GET RESULTS


SOCIAL MEDIA STRATEGY Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! Best way to do this is offer education, free goodies, get feedback and encourage interaction! Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!


OUR RECOMMENDATION FOR YOU

#1 #2 #3


CONTACT US

facebook.com/company

twitter.com/company

youtube.com/company

123 Street, City, Country

123.456.7890

[email protected]

THANK YOU

social media marketing sales presentation fe pptx

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