social media marketing welcome & course outline (2009)
TRANSCRIPT
Building Electronic Community Building Electronic Community Through Social MediaThrough Social Media
MATTEO WYLLYAMZMATTEO WYLLYAMZjust google mouselink
[email protected]://mouselink.biz
http://twitter.com/mouselinkhttp://facebook.com/mouselink
GETTING STARTEDGETTING STARTED
Quick introductionsQuick introductions» Customizing this course
AdministriviaAdministrivia
How to have a great workshopHow to have a great workshop
Menu of possible topicsMenu of possible topics
INTRODUCTIONSINTRODUCTIONS» Customizing this course
In less than one minute …
Who are you and what do you do?Who are you and what do you do?
What is your experience with …What is your experience with …» Computers and the internet» Social media
What are your goals today?What are your goals today?
What is something “interesting” about you?What is something “interesting” about you?
MATTEO WYLLYAMZ
Software instructor since 1993, with an emphasis on Software instructor since 1993, with an emphasis on multimedia, graphic design, and Internet development. multimedia, graphic design, and Internet development.
Have created courses for Jefferson County Adult Ed,Have created courses for Jefferson County Adult Ed,Colorado Christian University, Productivity Point,Colorado Christian University, Productivity Point,Colorado Free University, the Department of Defense, Colorado Free University, the Department of Defense, and TC3.bizand TC3.biz
University graphic designer / webmaster for two years.University graphic designer / webmaster for two years.
1999-2005 “Pioneer Blogger”? Audience of 800,000.1999-2005 “Pioneer Blogger”? Audience of 800,000.
TODAY: Technical and creative instructor, consultant, TODAY: Technical and creative instructor, consultant, independent contractor, and social media addict.independent contractor, and social media addict.
AdministriviaAdministriviaWorkshop scheduleWorkshop schedule
» Six ThursdaysSix Thursdays» 1pm – 4pm1pm – 4pm» Two sessions per afternoon Two sessions per afternoon » Short break (15 mins)Short break (15 mins)
around 2:30pmaround 2:30pm
Facilities …Facilities …» Bathrooms, vending, Bathrooms, vending,
Starbucks …Starbucks …
Please set cell phones to silent or turn off.Please set cell phones to silent or turn off.Understand Understand concentrated computer training:concentrated computer training:
» Please sit at the front of the classroom and don’t sit alone.Please sit at the front of the classroom and don’t sit alone.» Class is part discussion, part lecture, part hands-on.Class is part discussion, part lecture, part hands-on.» PARTICIPATE! Ask questions. Answer questions. Take PARTICIPATE! Ask questions. Answer questions. Take
notes.notes.» Watch the screen, then try it yourself.Watch the screen, then try it yourself.» Be mindful of others’ ability levels.Be mindful of others’ ability levels.» This is a cooperative learning environment: This is a cooperative learning environment:
We are here to learn from each other.We are here to learn from each other.
Keep in mind that this class was designed for aKeep in mind that this class was designed for aspecific level of student:specific level of student:
How to have a great How to have a great classclass
Keep in mind that this course was designed for a Keep in mind that this course was designed for a specific level of student:specific level of student:
Created forCreated for» a semi-experienced computer user with a comfortable a semi-experienced computer user with a comfortable
working knowledge of the Windows environment.working knowledge of the Windows environment.» the beginning Adobe Photoshop user who has the beginning Adobe Photoshop user who has
never or rarely used this specific software.never or rarely used this specific software.
NOT created forNOT created for» the beginning computer user.the beginning computer user.» the more intermediate or advanced Photoshop user.the more intermediate or advanced Photoshop user.
most importantly …most importantly …
How to have a How to have a great classgreat class
Make it fun! Make it fun!
most importantly …most importantly …
How to have a great How to have a great classclass
Menu of possible topicsMenu of possible topicsWhat is Photoshop?What is Photoshop?
Specific features of CS2Specific features of CS2
Specific features of CS3Specific features of CS3
The Photoshop interfaceThe Photoshop interface
Viewing and navigationViewing and navigation
Toolbox overviewToolbox overview
Making and modifying Making and modifying selectionsselections
TransformationsTransformations
Image adjustmentsImage adjustments
Raster pixels vs. vector Raster pixels vs. vector objectsobjects
Common image file formatsCommon image file formats
Adobe BridgeAdobe Bridge
Working with documents
Image size and resolution
Working with layers
Filters
Painting
Working with colors
Color modes or “spaces”
Retouching
Working with type
Misc. topics & issues
… and a word about your materials
Moving on …Moving on …
DAY1
WHY A SOCIAL PHILOSOPHY?WHY A SOCIAL PHILOSOPHY?
A generational paradigm shift?A generational paradigm shift?
The grouchy consumerThe grouchy consumer
Completely ignores most advertisingCompletely ignores most advertising
No traditional media in the homeNo traditional media in the home
Uses the internet constantlyUses the internet constantly
Interested in CONVERSATIONS & CONNECTIONSInterested in CONVERSATIONS & CONNECTIONS
Do traditional marketing assumptions apply?Do traditional marketing assumptions apply?
BE SOCIALBE SOCIALDon’t use SM for the wrong reasons.Don’t use SM for the wrong reasons.
Create conversations.Create conversations.
Be friendly, ask questions.Be friendly, ask questions.
Find ways to engage your audience.Find ways to engage your audience.
Nurture relationships.Nurture relationships.
What approach is best for your biz?What approach is best for your biz?
Not expensive, but requires some Not expensive, but requires some time, interest, and passion.time, interest, and passion.
CREATE AWARENESSCREATE AWARENESS
Don’t let ‘em forget about you.Don’t let ‘em forget about you.
Help customers visualize/imagine Help customers visualize/imagine what’s going on.what’s going on.
Describe products in detail.Describe products in detail.
Provide pics or movies.Provide pics or movies.
Reference more extensive materials.Reference more extensive materials.
Post music.Post music.
PROVIDE VALUEPROVIDE VALUE
Why should anyone follow you?Why should anyone follow you?
Hours, parking, busyness, events, Hours, parking, busyness, events, specials, deals, coupons, alerts …specials, deals, coupons, alerts …
Survey your customers.Survey your customers.
Rebroadcast valuable info.Rebroadcast valuable info.
Become a source of news in your Become a source of news in your industry.industry.
IMMEDIACYIMMEDIACY
The timing of broadcasts is important.The timing of broadcasts is important.
When will they see your message?When will they see your message?
Does weather affect your biz?Does weather affect your biz?
When are people hungry?When are people hungry?
When are they making plans?When are they making plans?
What’s happening in town?What’s happening in town?
DISCOVERYDISCOVERY
The power of SM is in its The power of SM is in its SEARCHABILITY.SEARCHABILITY.
Learn about your community, Learn about your community, customers, competitors …customers, competitors …
Be geocentric.Be geocentric.
Use and follow #hashtags.Use and follow #hashtags.
Save your searches.Save your searches.
FOLLOWINGFOLLOWING
Who is going to follow you?Who is going to follow you?
Who should you follow?Who should you follow?
Follow industry experts.Follow industry experts.
Follow your colleagues.Follow your colleagues.
Follow your competitors.Follow your competitors.
TRACKING SUCCESSTRACKING SUCCESS
Who follows you?Who follows you?
How many are talking to you?How many are talking to you?
Do they respond to your questions?Do they respond to your questions?
Do you get retweeted, liked, commented Do you get retweeted, liked, commented on?on?
Use “instant metrics”Use “instant metrics”
Who actually comes throughWho actually comes throughyour door? Who actually spends your door? Who actually spends money?money?
Matteo WyllyamzMatteo Wyllyamz
just google
mouselink
http://mouselink.biz
http://mouselink.me
http://twitter.com/mouselink
http://facebook.com/mouselink