social media measurement for consumers (aka #fundata): sxswi 2013
DESCRIPTION
SXSWi 2013 Talk on Using Social Media Data as a Consumer. Social Media Was Fun. Has Measurement Killed It? Our answer: NO! Description: Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it. Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410 Rate it here: http://sxsw.tv/d51TRANSCRIPT
![Page 1: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/1.jpg)
Social Media Used to Be Fun. Has Measurement Killed It?
#FunData
![Page 2: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/2.jpg)
2
Agenda
•Be a better friend.•Build your presence.•Understand your persona.•Discover new trends first.•Democratize marketing of yourself.•Gamify with social data.•Have a better love life.
![Page 3: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/3.jpg)
3
Who We Are: Adam
Adam SchoenfeldCEO & co-founder, Simply Measured@schoeny@simplymeasured
![Page 4: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/4.jpg)
4
Who We Are: Matt
Matt ThomsonVP Business Development, Klout@daddymention@klout
![Page 5: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/5.jpg)
5
Background
![Page 6: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/6.jpg)
6
Social Media Was Fun
![Page 7: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/7.jpg)
7
Then It Got Corporate
Image78.tiff
![Page 8: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/8.jpg)
8
The Brands/Marketers Are Here
Facebook Twitter Google+ Pinterest Instagram0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%100% 99%
70% 69%59%
Brand Adoption Comparison (Interbrand 100)
![Page 9: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/9.jpg)
9
For Good Reason…
August 1st, 2012 November 1st, 2012 February 1st, 20130
2.0M
4.0M
6.0M
8.0M
10.0M
12.0M
14.0M
3.1M4.2M
5.8M
Instagram Audience & Engagement Growth for Top Brands
Followers Engagement
Tota
l Aud
ienc
e &
Eng
agem
ent
![Page 10: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/10.jpg)
10
When Marketers Joined, Everything Got Measured & Optimized
![Page 11: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/11.jpg)
11
Has This Killed Social Media?
![Page 12: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/12.jpg)
12
•Brands being smart about social measurement, will led to better consumer experiences for all of us…
• This data isn’t just for marketers, everyone can put it to use…
![Page 13: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/13.jpg)
13
Brand Use Cases That Help You
![Page 14: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/14.jpg)
14
Customer Service
Within 30 minutesWithin 1 hourWithin 24 hoursWithin a few days…0%
20%
40%
60%
80%
100%
48%
61%
95%100%
32%
42%
67%
100%
Aggregate Response Times vs. Expectations
Total CS Responses (All Accounts) Researched Expecations
![Page 15: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/15.jpg)
15
Loyalty
![Page 16: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/16.jpg)
16
Social DataFor All Of Us
![Page 17: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/17.jpg)
17
Listen and Be a Better Friend
0
200
400
600
800
1.0K
1.2K
0%
1%
2%
3%
4%
5%1,089
992943 940
868
667 660610
4%4%
4% 4%3%
3% 3%2%
Follower Topic Analysis
# of Topic Matches % of Followers
![Page 18: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/18.jpg)
18
Build Your Presence
![Page 19: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/19.jpg)
19
Understand Your Persona
![Page 20: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/20.jpg)
20
![Page 21: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/21.jpg)
21
Stay Ahead of Trends
1:00
AM
3:00
AM
5:00
AM
7:00
AM
9:00
AM
11:0
0 A
M1:
00 P
M3:
00 P
M5:
00 P
M7:
00 P
M9:
00 P
M11
:00
PM1:
00 A
M3:
00 A
M5:
00 A
M7:
00 A
M9:
00 A
M11
:00
AM
1:00
PM
3:00
PM
5:00
PM
7:00
PM
9:00
PM
11:0
0 PM
1:00
AM
3:00
AM
5:00
AM
7:00
AM
9:00
AM
11:0
0 A
M1:
00 P
M3:
00 P
M5:
00 P
M7:
00 P
M9:
00 P
M11
:00
PM1:
00 A
M3:
00 A
M5:
00 A
M7:
00 A
M9:
00 A
M11
:00
AM
1:00
PM
3:00
PM
5:00
PM
7:00
PM
9:00
PM
11:0
0 PM
1:00
AM
3:00
AM
5:00
AM
7:00
AM
9:00
AM
11:0
0 A
M1:
00 P
M3:
00 P
M5:
00 P
M7:
00 P
M9:
00 P
M11
:00
PM
0
2,000
4,000
6,000
8,000
10,000
12,000
#SXSW Tweets: 2012 vs 2011
2012 Tweets 2011 Tweets
![Page 22: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/22.jpg)
22
![Page 23: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/23.jpg)
23
Gamify with Social Data
@yaauie
@asch
@davidalukas
@kung_fu_mike
@otis
@agasthya1
@robdaemon
@aviel
@schoeny
@josephholsten
0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4%
1.2%
1.2%
1.1%
1.0%
0.5%
0.5%
0.4%
0.3%
0.2%
0.2%
Follower Growth: Top 10 Performers
23%
18%
13%13%
10%
7%
5%5%
4% 3%
Relative Share of Engagement: Top 10
@dacort @robdaemon @aviel @otis @jchenry @schoeny
@kung_fu_mike @bahoo @yaauie @crc
![Page 24: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/24.jpg)
24
jcroft
KevinSaysThings
dacort
schoeny
simplymeasured
ginovalente
KristinEide
nsmitha
otis
JeffGibb
0 2,000 4,000 6,000 8,000 10.0K 12.0K 14.0K0
10
20
30
40
50
60
Top 10 Users Driving Visits to Your Site
Followers
Visit
s
![Page 25: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/25.jpg)
25
![Page 26: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/26.jpg)
26
Getting Started
![Page 27: Social Media Measurement for Consumers (aka #FunData): SXSWi 2013](https://reader036.vdocument.in/reader036/viewer/2022070301/545145eaaf795982318b6244/html5/thumbnails/27.jpg)
27
Recap
•Be a better friend.•Build your presence.•Understand your persona.•Discover new trends first.•Democratize marketing of yourself.•Gamify with social data.•Have a better love life.