MASTERMINDS

SOCIAL MEDIA MEASUREMENTThe Most Valuable Metrics

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MASTERMINDS

WHAT A MONTHLY REPORT SHOULD INCLUDE:

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• Size of Your Databases

• Who’s Talking About You

• Engagement Level

• Total Reach

• Total Impressions

• Unique Email Opt-ins Collected

• Unique Players Club Numbers Collected

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SIZE OF YOUR DATABASES//

• Likes

• Followers

• Subscribers

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WHO’S TALKING ABOUT YOU//

• Talking About This• The number of unique individuals who have created a story about your Facebook Page

• Types of stories include:

• Liking your Facebook Page

• Liking, commenting on, or sharing a post from your Facebook Page

• Answering a question you asked on your Page

• Responding to an event you posted on your Page

• Mentioning your Page within their own posts

• Tagging your Page in an uploaded picture

• Checking in to or recommending your Facebook Place

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WHO’S TALKING ABOUT YOU//

• Talking About This• The number of unique individuals who have created a story about your Facebook Page

• Types of stories include:

• Liking your Facebook Page

• Liking, commenting on, or sharing a post from your Facebook Page

• Answering a question you asked on your Page

• Responding to an event you posted on your Page

• Mentioning your Page within their own posts

• Tagging your Page in an uploaded picture

• Checking in to or recommending your Facebook Place

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WHO’S TALKING ABOUT YOU//

• Twitter• Retweets

• @Mentions

• Pinterest• Repins

• Google +• +1s

• Shares

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ENGAGEMENT LEVEL

• Shows the overall health of your Facebook page

• Average engagement level among casinos is between 4-6%

MASTERMINDS

ENGAGEMENT LEVEL

• Shows the overall health of your Facebook page

• Average engagement level among casinos is between 4-6%

MASTERMINDS

ENGAGEMENT LEVEL

# of people “Talking About This”

÷# of Likes on your page

Engagement Level=

• Shows the overall health of your Facebook page

• Average engagement level among casinos is between 4-6%

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ENGAGEMENT LEVEL

• Where to find it

• Engagement Level = 24%

MASTERMINDS

ENGAGEMENT LEVEL

Property

Spa Resort Casino 14,854 3,626 24%

2%

10%

194,108 4,670

110,962 10,554

Pechanga Resort & Casino

Cosmopolitan

Likes Talking About This Engagement Level

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TOTAL REACH AND IMPRESSIONS

MASTERMINDS BRAND WISE. STREET SMART.TM

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TOTAL REACH AND IMPRESSIONS

• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).

• Total Impressions: The total number of times your content was viewed by Facebook users.

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TOTAL REACH AND IMPRESSIONS

• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).

• Total Impressions: The total number of times your content was viewed by Facebook users.

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TOTAL REACH AND IMPRESSIONS• Facebook

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TOTAL REACH AND IMPRESSIONS• Other social networks

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EMAIL OPT-INS AND PLAYERS CLUB NUMBERS//

• Collected through promotions

• Find out who your fans and followers are and what they’re worth

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AVERAGE VALUE OF A FOLLOWER ON YOUR SOCIAL MEDIA CHANNELS

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MASTERMINDS

QUESTIONS?//

MASTERMINDS

SOCIAL MEDIA MEASUREMENTThe Most Valuable Metrics

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