social media meets economic development
DESCRIPTION
Presentation for Alaska BEDC.TRANSCRIPT
Social Mediameets
EconomicDevelopment
This is Social Media.
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
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NetworNetworksks
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ksksVideo Video
SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
Content Content RatingRating
Content Content RatingRating
BookmBookmark ark
SharingSharing
BookmBookmark ark
SharingSharing
PodcastPodcastinging
PodcastPodcastinging
RSS RSS FeedsFeedsRSS RSS
FeedsFeedsWidgetWidget
ssWidgetWidget
ss
Cloud Cloud WorkinWorkin
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Cloud Cloud WorkinWorkin
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MobileMobileMobileMobile
Social Social GamingGamingSocial Social
GamingGaming
AugmeAugmented nted
RealityReality
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
Shiny Shiny New New ThingThing
WebsitWebsitee
WebsitWebsitee
Social Tools
www.alizasherman.com
Comments
Public or Private
Current
Posts
Share
Blog
Comments
Public
Updates
“Likes”
Tabs
Share
Social Network: Facebook
@ and DM
Public
“Tweets”
Followers
Following
Retweet
Microblog: Twitter
Social Media is LISTENING
Social Media is CONVERSATION
Social Media powers BRANDS.
Social Media is MEASURABLE
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are needed to see this picture.
ListenParticipa
tePromote PublishBuild
Community
Original concept by Beth Kanter
15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk
Social Media takes TIME
Low Engagement
High Engagement
Content IntensiveNo Engagement Broadcast/Share
+ + + +
WHO?
Who are you trying to reach?
How?
How do they communicate?
WHAT?
Leads?
Deals?
Jobs?
Revenue?
Reach People
1. Wrong objectives2. Wrong target3. Wrong messages4. Wrong channels5. Wrong tactics
Why Social Media Fails
StrategyObjectives
Tactics
StrategyObjectives
Tactics
Strategy:Leverage social
media for economic development
Strategy
Objectives
Tactics
Your Organization
Local
Regional
National
Global
Social Media Reach
Objective:Increase inquiries,
stimulate jobsStrategy
Objectives
Tactics
Before you continue:Identify your assets
Economic Incentives
Business Resources
Quality of Life
Pick the right tools.
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksks
Social Social NetworNetwor
ksksGeo-Geo-
NetworNetworksks
Geo-Geo-NetworNetwor
ksksVideo Video
SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
Content Content RatingRating
Content Content RatingRating
BookmBookmark ark
SharingSharing
BookmBookmark ark
SharingSharing
PodcastPodcastinging
PodcastPodcastinging
RSS RSS FeedsFeedsRSS RSS
FeedsFeedsWidgetWidget
ssWidgetWidget
ss
Cloud Cloud WorkinWorkin
gg
Cloud Cloud WorkinWorkin
gg
MobileMobileMobileMobile
Social Social GamingGamingSocial Social
GamingGaming
AugmeAugmented nted
RealityReality
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
Shiny Shiny New New ThingThing
WebsitWebsitee
WebsitWebsitee
Social Tools
www.alizasherman.com
Home base.Repository.Static.Harder to update.
WebsiteNews
Projects
Resources
Blog
Social media hub.Current information.Dynamic.Easier to update.
Currentevents
Projectupdates
CaseStudies
Gateways.Brand building.Input and feedback.Interactive.
Feed
Share
Interact
Social Networks
High impact.Storytelling.Shareable.Potentially viral.
Photos
Video
Audio
Multimedia
Set up a blog to publish quickly and easily, provide current information, news, positive
stories.
Tactic:
Strategy
Objectives
Tactics
Set up a LinkedIn account to cultivate warm leads through
your existing professional contacts.
Tactic:
Strategy
Objectives
Tactics
Cultivate a fan base with a Facebook Page to build your
brand, increase awareness and stimulate inquiries.
Tactic:
Strategy
Objectives
Tactics
Build a following on Twitter and communicate directly with local
and national/global stakeholders.
Tactic:
Strategy
Objectives
Tactics
Examples: Social Media in Use
Microsite
project an edgier imageproject an edgier image
Metro Orlando Economic Development Commission
connect to stakeholdersconnect to stakeholders
Metro Orlando Economic Development Commission
update about efforts & eventsupdate about efforts & events
Metro Orlando Economic Development Commission
YouTube
showcase story ideas for mediashowcase story ideas for media
Metro Orlando Economic Development Commission
Flickr
stimulate user-generated contentstimulate user-generated content
Metro Orlando Economic Development Commission
Metro Orlando Economic Development Commissionconnect to stakeholders.update about efforts and events.showcase story ideas for media.user-generated content.communicate “edgier” image.MicrositeFacebookTwitterYouTubeFlickr
communicate with alumnicommunicate with alumni
Republic County Economic Development
YouTube
promote positive imagespromote positive images
Republic County Economic Development
communicate with alumni.promote positive images.identify businesses to recruit.promote “feel-good” stories.sell vacated buildings.
FacebookYouTubeLinkedIneBay
Republic County Economic Development
share news and storiesshare news and stories
The Greater Richmond Partnership, Inc.
Blog
promote region and activitiespromote region and activities
The Greater Richmond Partnership, Inc.
connect with site selectorsconnect with site selectors
The Greater Richmond Partnership, Inc.
share news & informationshare news & information
The Greater Richmond Partnership, Inc.
YouTube
relocation testimonialsrelocation testimonials
The Greater Richmond Partnership, Inc.
Flickr
promote the regionpromote the region
The Greater Richmond Partnership, Inc.
share news and stories.promote region and activities.connect with site selectors.provide testimonials.publicize jobs.
Blog FacebookTwitterYouTubeFlickr
The Greater Richmond Partnership, Inc.
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksks
Social Social NetworNetwor
ksksGeo-Geo-
NetworNetworksks
Geo-Geo-NetworNetwor
ksksVideo Video
SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
Content Content RatingRating
Content Content RatingRating
BookmBookmark ark
SharingSharing
BookmBookmark ark
SharingSharing
PodcastPodcastinging
PodcastPodcastinging
RSS RSS FeedsFeedsRSS RSS
FeedsFeedsWidgetWidget
ssWidgetWidget
ss
Cloud Cloud WorkinWorkin
gg
Cloud Cloud WorkinWorkin
gg
MobileMobileMobileMobile
Social Social GamingGamingSocial Social
GamingGaming
AugmeAugmented nted
RealityReality
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
Shiny Shiny New New ThingThing
WebsitWebsitee
WebsitWebsitee
Social Tools
www.alizasherman.com
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksks
Social Social NetworNetwor
ksks
Video Video SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
RSS RSS FeedsFeedsRSS RSS
FeedsFeeds
WebsitWebsitee
WebsitWebsitee
Social Tools
www.alizasherman.com
Determine your goals.Identify your audience.Pick suitable tools.Get proper training.Leverage your assets.Integrate.Focus.
Social Media / Economic DevelopmentBest Practices
Where in the world is Aliza Sherman?
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.conversify.net
• www.mediaegg.com