social media nnep conf 2011
DESCRIPTION
Social Media presentation for the NNEP conference. Created and presented by Dana R Zezzo.TRANSCRIPT
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Social Media &Electronic Marketing
Presenter:
Dana R. Zezzo ProTowels Etc.440-344-5933| [email protected]
www.protowelsetc.com
Pro Towels Etc.
Dana Zezzo Dana Zezzo
Pro Towels Etc.Pro Towels Etc.
Dana Zezzo
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Social Media and Electronic Marketing
Feb 17th 2011 / 8:30-10amPresenter: Dana Zezzo, Pro Towels Etc.Dana is an expert at utilizing social media as a marketing tool. Even better, he puts Social Media "in context" within our industry. This session is essential for any business professional looking to learn more about how social media can grow business. Leave this session excited and empowered, ready to take on the world of social media with actionable plans that work to increase visibility and sales.
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Consumer Buying & Research Habits Have Changed
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6 Key Discussions of Social Media
• Accessibility
• Brand – Company vs Individual
• Content
• Time• Electronic Marketing (Spider Web Theory)
• Tracking ROI
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• Stay in front of clients & prospects• Know your clients/prospects better
– Identify unknown connections
• Find new prospects• Branding• Sales• Fun
Benefit From Social Networking
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Accessibility!Be where your customers are!
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What We Want to Prove TodayThe Ultimate Rolodex?
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BrandCompany VS Individual
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Add Personality and Humaness your Brand
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New Economy = Transparency
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POST• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases
Content
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85% of all business is done after the 9th touch
Social Media to a salesperson is all about:
TOUCHES
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BALANCE
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For Full Article – Click Here
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Understanding the SM “Shout Out”
• Take a genuine interest in your clients and their business.
• Compliment – understand generational or demographic views!
• Proper use of hyperlinks.
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Time?
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Daily Touches
The BIG Question … Social Media 30 – 60 minutes a day!
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Satellite Radio Theory
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So what does this tell you?
That people are using Social Networking Sites for
Building Relationships and
Research Before Buying
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TRACKING ROI
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This will improve your Google ranking
If Nothing Else …
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What is your SM Strategy?
• Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?
– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…
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Electronic Marketing
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Spider Web Theory
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• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing
– Don’t play games– Don’t drink and post
• Have fun!
Rules To Follow On All Sites
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Recap – what should I be doing!
• Profiles• Rolodex• Touches• Building Network• Post (Balance)• Watch / Listen• Join Groups• Conversations
• Spider Web Theory• Satellite Radio Theory• Accessibility!
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THANK YOU!
Presenter:
Dana R. Zezzo ProTowels Etc.