social media on your smart phone todd marks president & ceo mindgrub technologies llc...
TRANSCRIPT
Social Media on Your Smart Phone
• What is Social Media?
• 600 Pound Gorillas
• Web 3.0
• Twitter, Urban Spoon, Loopt
• Examples: 600Block
• Latitude, viaPlace
• Barriers and Challenges
• Questions
What is Social Media?
Definition of Social Media
Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1
1http://en.wikipedia.org/wiki/Social_media
How Did We Get Here?
Chat, Discussion Boards, Social Media, Interactive Applications
Google Trends: Social Media
600 Pound Gorillas(desktop web 2.0 social media apps)
600 Pound Gorillas: Social Networking
MySpace, Facebook, LinkedIn, Plaxo
600 Pound Gorillas: Wikis
600 Pound Gorillas: Blogging
Blogger, LiveJournal, Typepad, Movable Type, Word Press
600 Pound Gorillas: Social Frameworks
Kickapps, Ning, Awareness, Clickability
Web3.0
Definition of the Web 3.0
The Web 3.0 is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage.
Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1
1http://www.mindgrub.com/web3.0
Definition of the Semantic Web
Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines
Social Media via SMS
Case Study: Twitter
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Smaller Bits of Information
40404: “In the middle of my Social Media presentation at #NAB09. Tweet me @mindgrub and let me know what you think?”
Social Media on Your Smart Phone
How Did We Get Here?
Case Study: Facebook
Location Enabled Social Media
How Did We Get Here?
Google Latitude
Case Study: Loopt
Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
Case Study: Zhiing
Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
Location Based Experiences
What is a Location Based Experience?
(2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location
(3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.
How Did We Get HERE?
How do I get THERE?• GPS gave you a way to get from Point A to Point B
WHERE is everything?• Google gave you a way to find information by searching for it
What’s HERE?• LBS gives you information once you arrive at your destination• LBE provide experiences relating to your surroundings
LBE Frameworks + Content
LBE Framework Case Study: viaPlace
Types of Location Based Experiences
• Restaurant Guides and User Comments
• Buddy Finder, Directions
• Transportation Information
• Golf and Recreation mapping
• Historical and Tours
• Real Estate Home Buying
LBE Case Studies
Case Study: 600Block
Case Study: 600Block
Case Study: Shopping
Case Study: Visitors Associations
Case Study: Stadiums and Arenas
Wayfaring: Multi-Point LBEs
Wayfaring
Wayfaring Experiences
• The ability to have a trail of experiences
• The experience updates or changes when a user gets to another point in the trail
• A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way
• Think Smithsonian “wands”
Wayfaring Example: Gettysburg
Next Steps
Barriers and Challenges
• Still a small number of (iPhone) users
• Not entirely the same toolset as designing for the web (Objective C vs. Web Technologies)
• Technology is in flux
• Finding Early Adaptor Customers / Monetization
• Making End-Users aware of applications
• Time
Mobile Trends
• Mobile Computing
•Ambiguous Web
•Embedded Computing
•Semantic Web
•Artificial Intelligence
• Shift to Outernet
•Mobile Phones, Netbooks
•Corporate Signage
• Better Search
• Voice Recognition 2 Search
• Mapping
• Localized Maps
• Location Based Experiences (LBE)
• Lifetracking
• Purchasing Decisions
