social media optimisation
DESCRIPTION
We need to rethink SMO, because right now it's more focussed on gaining traffic. Traffic is the only goal when marketing online, we need socially optimize our brands online.TRANSCRIPT
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Tyler ReedCreative Strategist
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3 things
1. SocialMedia Optimisation2. Value of Social Networks3. Advertising with Social Media
technical
theoretical
practical
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but first...
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Social Media Optimisationfor marketers this was true 6 – 12 months ago
“A process of optimizing your site/blogto be more visible in social media searches and sites,more easily linked by other sites and more frequently discussedonline in a blog post and other social media.”– Rohit Barhgava
now it’s just a part of SMO.. we’ll get to that in a moment..
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Optimising Your Sitesome technology and practices you can use
• Blogging• Comments / Trackbacks
• RSS• Push‐to‐Platform
• Social Bookmarking• Widgets
• Aggregation
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Blogging
• Assists in SEO – Improving Organic Results• Allows for Consumer Interaction• More Pull – Less Push• Creates Personality for the Brand
it’s more than just a buzz word
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RSSsyndicationmade really simple
• More Pull – Less Push• Delivering Content with Permission• It’s Mobile Too• Delivery to Multiple Platforms• Standard with CMS
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Social Bookmarkinglinks can be social too
• I Like – I Save• More Pull – Less Push• Separates Quality and Junk• Makes Content More Relevant
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Widget Economy
• Micro Content• Aggregation and Syndication• Useful and Re‐usable
spread content across platforms
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5 Rules of SMO• Increase Linkability
• Quality Content• Aggregate
• Make Tagging and Bookmarking Easy• ShareThis / AddThis
• Reward Inbound Links• Blogroll• Recent Links
• Help Content Travel• Encourage Mash‐up
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Social Media Optimisationnow it’s changed into this
A process of optimizing your brandto be more visible in social media searches and sites,allowing people to interact with your brand easily,encouraging conversation around your brand on blogs andother social media.
when focussing on marketing...
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Additional Rules for SMO• Own Your Brand
• Register on Social Platforms
• Train Employees• Find the Ones Online• Take Advantage of Social Platforms
• Build Communities• Reward Brand Enthusiasts• Target Influencers
• Be First / Respond Quick• Listen Extensively
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The Numbers for Nikonit’s still going strong.
• 117,706 results• 55,798 items uploaded yesterday• 3,363 users yesterday• Ranked 1 of 91 Nikon Cameras
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“John would laugh at that!” ‐ Paul
on my blog, facebook, etc.
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yup, that one was free
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The Numbers for Junoit’s just started and has a long way to go.
• 250 000 Gifts Sold Out• 750 Installs So Far (official app)• 44 000 Fans on Facebook Fan Page• 14 600 Installs So Far (unofficial app)
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Let’s Think Freshand take a look at things we haven’t been told.
• Social Graph• Newsfeed / User & Friend Activity• DataPortability
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Value of Social Networksit’s not just Facebook.
• Targeted / Known Demographics• Niche Communities• Viral Potential
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Advertising with Social Media
• You Never Advertise!!• Become Transparent / Honest• Get Involved
Get Involved in
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THANK YOU
Tyler Reedmobile: 082 664 7797email: [email protected]: www.tylerreed.co.zacompany: www.younique.co.za17th April 2008
For your time
about YouniqueYounique is a social media marketing firm that helps companies understand and applythe latest social media technologies and methodologies primarily to their marketing campaignsas well as public relations and the enterprise. Younique also assists companies in engaging andinteracting with the youth.