social media, organisations & fonctions
DESCRIPTION
A french speaking presentation about social media and its functional and organizational impactsTRANSCRIPT
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Social Media & Organisations.
Internet.
Social Media.
Impact Organisationnel.
Impact Fonctionnel.
DOs & DONTs
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Internet.
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Social Media.
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Définition.
Social Media is a group of Internet-based applications that (...) allow the creation
and exchange of user-generated content
Kaplan and Haenlein, 2010
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Une révolution est en marche.
Le web est devenu social. L’interaction prime sur l’information.
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Une révolution est en marche.
Participation. Émancipation. On ne consomme plus de façon passive. On crée et on s’engage.
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Une révolution est en marche.
Participer est devenu un droit. Une attente.
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“A brand is no longer what we tell consumers it is. It is what consumers tell
to each other”
Scott D. Cook, serves as Board of Director at Procter & Gamble
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Impact Organisationnel.
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Défis organisationnels.
Engager le dialogue avec vos consommateurs.
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Défis organisationnels.
Se créer un espace dans l’écosystème.
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Défis organisationnels.
Participer à la culture.
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Défis organisationnels.
Établir une structure organisationnelle.
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Défis organisationnels.
Attirer et accueillir des agents de changement.
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Défis organisationnels.
S’adapter constamment.
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Impact fonctionnel.
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Communiquer.
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Innover.
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33
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En vrac.
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Impact fonctionnel.
Découverte de marchés.Création de marchés.Relations publiques.Service client.Fidélisation.Collaboration.Acquisition de clients.Génération de ventes.Crowdsourcing créatif.
Promotions.Gestion de crise.Gestion de la réputation.Gestion de l’image.Gestion de marque.Relations média.Effectual thinkingRecherche et développement....
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De nouveaux indices de performance.
Interactions: nombre et qualité, moteurs de recherche: classement, nombre de pages vues, nombre de visiteurs uniques, nombre de visites par visiteur, fréquence de connection, nombre de pages vues, abonnements RSS, favoris, commentaires: nombre et qualité, rédactionnel dans la blogosphère, discussions, liens de référencement, membres: nombre et qualité, ...
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DOs.
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DONTs.
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ARE YOU READY?
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Merci.
Yan Luong+41 76 411 12 05
[email protected]/in/yluongwww.facebook.com/yluongwww.slideshare.net/yluong
www.cafe-soda.blogspot.com