social media outreach
DESCRIPTION
Communicating in the Online World to Enhance Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.TRANSCRIPT
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Social Media OutreachCommunicating in the Online World to Enhance
Planning in the Real World
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Power to the people.
They’re now the publishers.
Social Media Overview
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Expensive & Unidirectional
Old Media
T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.
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Inexpensive & bi-directional (social)
New Media
Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.
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via text, audio & video
Anyone can publish
(Whether or not they have something meaningful to say.)
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News, announcements, best practices, reviews, tutorials...anything can be shared.
They Do Have Something to Say
Some of it is quite useful.
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Web-based services, blogs and applications.
Social Media Tools
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Friends, old school chums, causes, organizations, businesses & more.
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Not just for job searches. Connect with peers & professionals.
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140 characters is not as limiting as you might think.
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Monitor mentions (replies) & share lists
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Tweetdeck: Making sense of your Twitter stream.
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Photosharing - Archiving - Events/Places/People
Flickr
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Channels, playlists, subscriptions, comments...link to your site.
YouTube/Vimeo
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Publish & promote via social media & embed on your site.
YouTube/Vimeo
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Crowdsourcing what’s important (or not)
Digg
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A salvation for insomniacs & a place to share interesting sites
StumbleUpon
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Bookmark sites by tags - easier to find later - from any computer
Delicious
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Social bookmarking & organization
Delicious
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Monitor responses & mentions - following related news
Google Reader
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Skim feeds & read articles in reader or click through to article on site.
Google Reader & Feedly
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Niche networks for organizations, clubs & topical groups.
Ning
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Measurable Goals • Clear Strategies • Audience Specific Tactics
Goal Planning
Create useful conversations.
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How to have new conversations
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Intentional Model from Instructions from the Cook
Conversations that have the power to reveal, inspire & engage our strengths
New Conversations
Conversations that have no power to reveal, inspire & engage our strengths
Old (Shadow) Conversations
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Seven Habits
7
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Using social media to connect with your peers.
Collaboration
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Create Public or Private Communities - Discussion Boards, File Sharing & More
Ning Networks
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Real-time Twitter chats - when you can’t meet in person, meet in real time.
Twitter • Google Docs
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Private Beta
Google Wave
Threaded discussions let you add people to conversations, share documents, etc.
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More than just conference calls
Skype
Chat boards & screen sharing make it easier to meet online (small groups only)
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Connecting with constituents.
Outreach
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BlogsBackbone for social media strategy.
Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO.
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BlogsConversation is archived on blog and may spread to other sites.
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FacebookAugment your blog with a Facebook Page
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FacebookUsing pages to connect with constituents & promote events
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Twitter ChatsReal-time meetings via Twitter. Simply set a time, hashtag and moderator.
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LinkedIn GroupsCreate a group for your community.
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Social Media Press ReleaseMainstream media is listening. (They’re also following you on Twitter & Facebook.)
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Integrated CommunicationCoordinate your blog with social media efforts as part of comprehensive plan.
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social media consultants
Google “Heidi Cool” or “George Nemeth” to find us online, or visit:
http://georgenemeth.com/
http://www.heidicool.com
Many of the resources mentioned can be found online at:http://delicious.com/hacool/APAClevelandMeeting
Heidi Cool & George Nemeth