social media overview: tools, metrics, strategy, trends
Post on 21-Oct-2014
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DESCRIPTION
This is a presentation I did for SDSU's College of Extended Studies Interactive Marketing Strategies class, May 2012.It's a fairly brief introductory overview of social media tools, metrics, strategy, and trends. The Q&A is where we dived into other areas such as Pinterest, Klout, Foursquare, and even touched on Wordpress a bit ;-)TRANSCRIPT
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Social Media Overview:Tools, Metrics,
Strategy, Trends
Presented byRob Marlbrough, Co-Founder, CTO
Growing Brands With Fans
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Social MediaIntroduction
About me... Focused on social media marketing, WordPress, and throwing awesome social media powered events, such as Foursquare Day, Mashable's Social Media Day, Twestival, Tweetsgiving, tWineUps, Comic-Con Tweetup, and more. A SD Magazine Top Tech Exec Award nominee, I started Web Wizards in 1997, and co-founded Fandom Marketing and Minglestream tweetwall in 2011. Say hi on twitter: @DowntownRob
Growing Brands With Fans
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Social MediaTools
Why use publishing and management tools?
● All accounts in one place● Creates efficiency via scheduling, monitoring● Provides reporting & account metrics● Tweet from multiple accounts at once● Collaboration for team use● Approval & aggregation systems
Growing Brands With Fans
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Social MediaTools
Publishing and Management Tools
● Sprout Social● Hootsuite● CoTweet● Tweetdeck● Seesmic● Crowdbooster● Threadsy
Growing Brands With Fans
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Social MediaTools
Sprout Social
Growing Brands With Fans
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Collaboration & Team Use Tools● Sprout Social● Hootsuite● CoTweet● TweetRoost
Content aggregation, approval tools● MediaFunnel● TweetRoost● Awareness● Buffer
Growing Brands With Fans
Social MediaTools
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Growing Brands With Fans
Social MediaTools
Buffer
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Marketing Metrics● Sprout Social● Hootsuite● Google Analytics
Listening Metrics● Radian6● Alterian SM2● Meltwater Buzz● Simply Measured
Growing Brands With Fans
Social MediaMetrics
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Radian6Infographic
Growing Brands With Fans
Social MediaMetrics
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Strategy Tips for Brands
● Think beyond the status updates● Do as much as resources will allow to do
well● Create goals with measurements● Strategy answers the why & how of goals● Use measurement tools, track goal progress● Establish benchmarks, continue to measure● Use listening tools to engage and relate● Layer in content strategy, influencer
outreach
Growing Brands With Fans
Social MediaStrategy
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Brands should consider how they will integrate strategies into their existing operations:
● Communications integration● Marketing & promotions● Customer service● Community building● Legal (compliance)● Company culture● Size of the company
Growing Brands With Fans
Social MediaStrategy
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Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
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Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
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Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
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Growing Brands With Fans
Social MediaTrends
From SocialMediaExaminer.com 2012 Report: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
Outsourcing
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Q & A
Presented byRob Marlbrough, Co-Founder, CTO
Growing Brands With Fans