What  pla(orms  should  your  business  be  using?  

About  Rebecca  

Ø Cer:fied  digital  business  strategist  

Ø Social  media  cer:fied  professional  

Ø eCommerce  expert  Ø Online  instructor  Ø Previous  adjunct  instructor  at  Kishwaukee  College  and  Heartland  College  

Ø Web  development  

Social  Media  Is  A  Tool  

Networking  Events    

People  who  visit  your  physical  loca:on  

Think  List  Building,  capture  emails  

Most  Popular  &  Effec:ve  

Your  Job…Evaluate  Each  Pla(orm  

 What  is  the  unique  purpose  of  this  pla(orm?     Do  its  aVributes  relate  to  my  business’s  needs?     Which  target  audience  does  this  pla(orm  serve?     How  much  :me  on  this  network  is  necessary  to  have  the  best  impact?  

Facebook  Personal  FB  Page  

Business  FB  Page  

Facebook  Personal  Profile

Ø Best  chance  of  being  seen  in  News  feed    

Ø Op:mize  your  About  page    

Ø Keep  it  real,  be  you  and  don’t  SELL  your  products  or  services  on  your  Personal  Profile  

Facebook  Business  Page

Who  should  use  it?  Everyone!!!!  Facebook  should  be  your  “social  home”  for  your  business    

What  to  share  Engaging  photos,  videos,  text    

Post  frequency  At  a  minimum  1-­‐2  per  day  (Tip:  Increase  engagement  post  4-­‐6  :mes  per  day)    

Facebook  GroupØ 3  types:  Public,  Closed,  Secret    

Ø Groups  are  more  visible  in  the  news  feed    

Ø Feels  like  a  Community    

Ø Search  posts    

Ø Store  files  

Facebook  Adver:sing

$5.00  per  ad  /  per  day  (3  ads  are  running  /  22  people  used  offer  /  102  people  claimed  offer)    $183.47  Spent  on  Facebook  Ads    $3,256.30  Profit  (aner  coupon  code)  

Instagram  Who  should  use  it?  Image-­‐friendly  businesses  like  restaurants,  clothes  and  fashion,  food,  architecture,  technology,  photographers,  designers,  etc.    

What  to  share  Visual  content,  including  short  videos  (less  than  15  seconds)    

Post  frequency  Post  once  a  day  

Instagram  Tips

Ø Use  Hashtags  

Ø Though(ul  and  ar:s:c  content  

Ø Try  a  photo  contest  to  generate  leads  and  create  a  catalog  of  great  images  

Ø Customize  your  bio  

Show  Up  In  Google  Search  

hVps://www.google.com/business/  

Google+  PageWho  should  use  it?  Local  businesses    Why?  Connected  to  your  Google  My  Business  account.    

Google  Adwords  /  Shopping

TwiVerWho  should  use  it?  Everyone  –  from  individuals  to  the  largest  mul:na:onal  corpora:ons    

What  to  share  Share  breaking  news  and  quick  updates,  promote  new  products,  content  or  brand  contests,  instant  feedback  from  your  audience.    

Post  frequency  Mul:ple  :mes  a  day    

Ways  To  Use  TwiVer  

Ø Genera:ng  TRAFFIC  to  your  website  

Ø BRANDING  your  company  and  products  

Ø LISTENING  to  what  is  being  said  about  your  company  or  industry  

Ø PROMOTE  &  SHARE  your  blog  content,  special  offers,  events  &  more  

Ø REACH  new  people  daily  Ø Share  and  get  the  latest  NEWS  

Ø NETWORKING  with  others  who  share  your  passion  

Pinterest  Business  Page  Who  should  use  it?  Those  targe:ng  women  ages  25-­‐45    

What  to  share  High  quality  visual  content,  how-­‐to  checklists,  step-­‐by-­‐step  guides      

Post  frequency  Mul:ple  :mes  a  day  

Pinterest  Tips  

 Use  original  pictures  to  drive  traffic   Re-­‐Pin  other  people’s  content  to  build  a  larger  following   Create  online  catalogs  and  add  price  to  the  picture   Host  contests  –  ask  them  to  take  a  picture  &  share  it  to  win   Pin  special  offers  

LinkedIn    Who  should  use  it?  Businesses  (especially  B2B  service  providers),  Recruiters  and  Job-­‐Seekers    

What  to  share  Share  content,  find  answers,  post  and  view  jobs,  make  business  contacts  and  establish  yourself  as  an  industry  expert    Post  frequency  2-­‐4  :mes  per  week  

LinkedIn  Business  Page  

LinkedIn  Group  

PeriscopeWho  should  use  it?  Anyone  looking  to  humanize  their  brand      

What  to  share  Behind-­‐the-­‐scenes  look  into  your  brand,  host  a  live  Q&A,  give  a  tutorial,  showcase  new  products,  film  live  event      

Frequency  Varies    

Periscope  Tips

Ø Op:mize  your  bio  Ø Create  a  :tle  for  your  scope  

Ø Plan  your  broadcast  Ø Build  an:cipa:on  Ø Keep  a  list  of  notes  in  front  of  you  

Ø Interact  with  people  Ø Talk  as  if  you  are  talking  to  a  friend  

Ø Give  value!  

YouTube  

Who  should  use  it?  Everyone      

What  to  share  Visually  show  your  services,  products  and  employees  (be  unique)    

Post  frequency  Monthly    

YouTube  Tips  

  Everyone  Starts  at  Zero   Create  &  Customize  Your  Channel   Make  Content,  Not  Ads   Become  the  Face  of  Your  Business   Direct  People  to  Your  Website    Leverage  YouTube  Videos  for  SEO  

  BE  REAL!    TELL  YOUR  STORY!  

hVp://youtu.be/1OmTFB712V0    

Customize  Social  Media  Plan  

Ø Step  1:  Choose  your  social  network(s)    

Ø Step  2:  Fill  out  your  profiles  completely    

Ø Step  3:  Find  your  voice  and  tone    

Ø Step  4:  Pick  your  pos:ng  strategy    

Ø Step  5:  Create  a  social  media  content  calendar    

Ø Step  6:  Automate,  engage  &  listen  

Step  1:  Choose  Your  Social  Networks  

Things  to  consider  

Step  2:  Complete  Profile(s)  

Step  3:  Find  Your  Voice  &  Tone  

Voice  is  the  mission  statement;      Tone  is  the  implementa:on    of  that  mission  

Step  4:  Pick  Your  Pos:ng  Strategy  

 What  type  of  posts  will  you  make?      How  many  :mes  per  day,  week,  month  will  you  post?      What  :me  will  you  post?  

Step  5:  Social  Media  Content  Calendar  

Step  6:  Automate,  Engage  &  Listen  

Q&A  +  Follow-­‐Up  

hVp://on.w.me/1XhSsW2