social media package current
TRANSCRIPT
-
7/31/2019 Social Media Package Current
1/9
The Get Started Social
Media Packagage
-
7/31/2019 Social Media Package Current
2/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Executive SummaryThe Get Started package is designed to contain everything that a business needs to establish
themselves proessionally on Social Media. Advertise Cairns will work with you to create a customised
strategy to achieve the individual goals o your business, as we know that no two businesses are the
same.
The duration o this package is 3 months and at the end you can expect
Aprofessionallysetupsocialmediapresencethatiscongruentwithyourbrandswebsiteandpersonality.
Apopulatedandengagingsocialmediapresencethatyoucanuseasacosteectivemediumof
communication.
Acontentplanwithguidelinesonhowbesttocreatecontentandappropriatetimesforittobepublished.
Aprofessionallymanagedsocialmediapresenceforthreemonths.
What we would like to oer you is
The ability to work witha proessional agency,
having access to our
full social media teams
resources
The exibility to controlyour budget, without
being locked into
lengthy and expensive
contracts
The reach o adedicated and hands-
on team that can be
considered an extension
o your business
We realize that socialmedia will play a powerul
role in achieving your
marketing objectives
and we are excited at the
opportunity to work with
you.
The Get Started SocialMedia Packagage
-
7/31/2019 Social Media Package Current
3/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Thank you for
considering AdvertiseCairns as a potential
partner!
An initial consultation to identiy your companys social media needs: You will be taken
through our advanced brieng system to specically determine the social media needs
o your business. Through the process we wil dene your social media objectives, the
personality o your brand, the resources your business can commit to social media as
well as the best way o communicating with your specic target market.
A basic customised social media strategy and activation plan
Combining your social media objectives, research o your target market and the industry
your business operates in, we will create a custom strategy or your business. This
strategy will determine which social media channels are most appropriate or you as wellas create an activation plan. A content guide will also be made, giving your audience a
reason to visit your online channels.
-
7/31/2019 Social Media Package Current
4/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Basic prole setup and optimisation o the appropriate social media platorms
or your business
Our team will proessionally set up the most appropriate social media channels or your
requirements such as Facebook, Twitter and Google+. This will include optimising each
channel to ensure maximum visibility on search engines such as Google.
A basic customised background/welcome tab or a Facebook, Twitter, Google+ or
YouTube account/page: Welcome tabs are an essential aspect o a proessional social
media presence. Our experienced team will create visually appealing and strategic
backgrounds/welcome tabs or your business that are congruent with your brands
website as well as personality.
Four weeks o program management and target audience with the aim o completing
your social media objectives and solidiying your social media presence.Train your business on how to run your social media presence in-house
The goal o this package is to establish your businesses social media presence and give
you the appropriate knowledge to manage it autonomously. To achieve this aim you
will run your own social media presence or the last month under our guidance. You will
be given a content plan and a strategy with clear and dened tasks o which you are
to complete. Your progress will be reviewed at two-week intervals with eedback being
given on actions you carried out correctly and ones that could use some improving.
Ater the second review you will have the necessary skills to run your social media
presence internally, this will be coupled with a content plan and strategy o the bestpractices or your business. You will also have a populated, targeted and proessionally
set up social media presence with a custom designed tab. This package contains all the
important aspects o a proessional social media presence and is ideal or anyone who
wants to get started in social media.
-
7/31/2019 Social Media Package Current
5/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Four weeks o program management and activation
We will launch your program and implement the activation plan to ensure that your
channels grow in terms o ollowers. This plan will include working with you to develop
ways to capture your existing customer base. From our research o your target market we
then seed your social media presence in online hot-spots that your target audience visit.
Additionally we will update your channels with weekly content and respond appropriately
to all interactions.
Management i Pay-Per-Click Campaign through Facebook (Optional)
In order to populate mediums such as Facebook, we thoroughly recommend investing in
a Payper-click campaigns to populate your Facebook page with a very targeted audience.
We will set this campaign up or you and monitor it or three months. We recommend a
spend o $800 per month, this is optional but recommended.
-
7/31/2019 Social Media Package Current
6/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
DELIVERABLES
By the end o the Get Started Social Media Package you will have:
Aprofessionallysetupsocialmediapresencethatiscongruentwithyourbrandswebsite
andpersonality.
Apopulatedandengagingsocialmediapresencethatyoucanuseasacosteectivemediumofcommunication.
Acontentplanwithguidelinesonhowbesttocreatecontentandappropriatetimesforit
tobepublished.
Astrategythatyoucarryoutinternally.
Aprofessionallymanagedsocialmediapresencefortwomonths.
OBJECTIVES
A well - executed Social Media Strategy will assist in: Capturing targeted audiences
online.
Raisingawarenessofyourbrandamongstyourtargetmarket.
Creatingamediumuponwhichyoucangainvaluablefeedbackonyourproductsand
services
Communicatingkeycontenttoyourspecictargetmarketforthepurposeof
engagementandinteraction
I there are some aspects o social media that your business could benet rom that are
not covered in the Get Started package there is the option to choose rom the below
services. Alternatively, once your get started package has concluded and you would like
to continue using our services, you can choose rom any o the month to month options
below. You also have the option to change each service per month to give your business
a rounded social media service.
-
7/31/2019 Social Media Package Current
7/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
The proposed Get Started package
Wewillconsultwithyouupfronttoreneyour
socialmediamarketingdirection
Wewillcreateabasicsocialmediaandactivation
strategy
WewilleditandoptimiseyourexistingTwitter
accountandFacebookpage
WewillcreateacustomisedFacebooktab,Twitter
backgroundorYouTubebackground
Wewillworkwithyoutocreateacontentplan
thatwillengagetheaudienceandencourage
interaction
Wewillmanageyoursocialmediapresenceand
updateyourplatformsweekly
Wewillmaintainafortnightlydialoguetodiscuss
progressandaddressanyrequirementsforthe
timeahead.
Scope of workWhat you will provide us with
Original content that we can syndicate to your target
audience such as video clips, inormative PDFs, How - to
Guides relating to your products or services or target
audiences interests.
1. Contentforexistingsourcesthatwillinterestyourtarget
audience.
2. Give-Awaysforfans(Thesecanberelatedtoyour
products)
3. Appropriateimagesforsettingupyourplatforms.
Assumptions
Clientwillprovideonecontactforthepurposeof
communicationandplanning,contentdeliveryand
generalfeedback.
Clientwillprovideallnecessarycontentaccordingto
anagreeddeliveryplan.
Clientwillprovidefeedbackinatimelymannerin
ordertomaintainmanagementofyouraccount.
-
7/31/2019 Social Media Package Current
8/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Optional Package ElementsVideo Marketing (Vlogging)
Creating and sharing valuable marketing content and videoacross the social networks to promote expertise and drive
qualied leads.
Online monitoring and reporting
Continuously optimising the success o your social
media campaign and brand ootprint by listening,
learning, measuring and discovering.
Social media management
Ongoing month - to - month management o your social media presence,working and coordinate all aspects o your social media campaign to
ensure consistency, tactical interactions and ongoing optimisation.
Blog development and management
Creating a blog or content syndication can position
your organisation as thoughts leaders in your
given industry. This is especially recommended or
businesses operating in the proessional services and
B2B industry.
Advanced Fan page and application development
Capitalising on powerul, eature - rich solutions to
ensure you are maximizing the potential o the available
social media platorms. Detailed and customised work is
conducted by our web developers to set your business
apart rom the competition.
Advanced strategy development and tactics
Maximising your social media opportunity with an
advanced strategy across a variety o mediums both
online and oine.
Content development and marketing
Creating valuable social media content to engage,
inorm and entertain your online audiences, whilst
encouraging conversation and content sharing.
Infuencer identication and outreach
Identiying, reaching out to, and getting the attention
o key inuencers online to push your message or
advocate your brand.
-
7/31/2019 Social Media Package Current
9/9
Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au
Costs
The Get started Package will include three months o social media management post setup. The cost o the
campaign is $3,500 ex GST.
PleaseNote:Mediaspendsuchaspay-perclickadvertisingisnotincludedinthegurementionedabove.
Terms and conditionsThe inormation contained within this proposal is strictly condential and is intended or use o the below
named client only. The quotation is valid between 1st o June, 2012 - 31st O December, 2012. Payment
terms are strictly 7 days rom invoice date. Cancelation dates rom the client require 28 days prior written
notice; otherwise payment must be made in ull. The client warrants and represents to AC (Advertise Cairns)
that every advertisement approved or broadcast and all inormation supplied in relation to it is true and
accurate, complies with all relevant laws, is not deamatory and does not inringe any 3rd party rights
and the client indemnies AC and its related bodies, corporate, their ofces, employees and contractors,
against any claim, cost or expenses arising rom breach o the orgoing warranty. AC has the right, at its
absolute discretion to withdraw any advertisements at any time, or any reason, whatsoever. In the event
o an availability problem AC reserves the right to move any scheduled placement to a similar program orprograms subject to availability. The advertisement as presented is available at the time o signing but may
be subject to change without notice. Any expenses, costs o disbursements incurred by AC in recovering any
outstanding monies shall, to the extent permitted by law, be payable by the client. Either by signing below or
proceeding with the booking on the basis o this proposal the client acknowledges having read and agreed
to the terms that apply to this proposal and having authorised the broadcast o the proposed campaign.
Sign and date
I agree to the terms and conditions stated above
Options Get started social media package ($3,500) Pay per click ($800 p/m, 3 months min)
Name _____________________________________
Company Name _____________________________________
Authorisation _____________________________________
Date _________________________