social media platforms. linkedin 1 of every 3 professionals on the planet is linkedin
TRANSCRIPT
Social Media Platforms
1 OF EVERY 3 PROFESSIONALSon the planet is LinkedIn
Spending Time vs. Investing Time
Top 3 types of content expected
Spend TimePersonal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest TimeProfessional Networks
Career info
Updates on brands
Current affairs
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Creating Your Brand and Content
What Content Should You Share?
• White Papers
• E-books
• Presentations
• Videos
• Jobs
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Understanding Your Audience
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Tech Industry Tech Elite Articles per Trending Topic
Business Cloud Computing• Five Game-Changing Predictions for IT in 2014 :
cioinsight.com• Virtualization vs. Cloud Computing: What's the Difference? :
businessnewsdaily.com
Cloud Computing Android • Why Nest will be bigger for Google than Android : qz.com• Google Ends Its Motorola Misadventure : businessweek.com
Marketing Leadership• Are You the Smartest Person in the Room? Let's Hope Not :
linkedin.com• Don't Fall In To These Leadership Traps In 2014 : forbes.com
Social Media Mobile Devices• Enterprise Architecture: Getting Organized For The New Year :
forbes.com• Mobile-First Is Old News. Think Platform-First. : linkedin.com
CRM Big Data• MIT to offer its first professional MOOC in big data :
gigaom.com• 2014: The Year Big Data Adoption Goes Mainstream In The
Enterprise : forbes.com
Who’s Doing It Well?
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Who’s Doing It Well?
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Who’s Doing It Well?
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Enterprise Pages
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Promoted Opportunities
Display and Text Ads
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Ad Placements
• Rectangle
• Skyscraper
• Text Link
• Leaderboard
Sponsored Updates
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In-Mail
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Follow or Recommended Ads
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Targeting Options
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Targeting Options
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Key Takeaways
• What LinkedIn offers members and customers
• LinkedIn Content strategies and best practices
• Paid and Organic opportunities
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YouTube
Over 6,000,000,000Videos watched each month
25 – 34 Year oldsHave the highest consumption
Creating Your Brand and Content
YouTube Brand Channel
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YouTube Brand Channel
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YouTube Brand Channel
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YouTube Brand Channel
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YouTube Brand Channel
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YouTube Brand Pages
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Elements To a Viral Video
• Surreal: A video you’d want to watch over and over again
• Emotional: They should elicit a feeling
• Length: Keep it short
• Don’t Make an Ad: Give your audience the content they want
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How To Optimize Your Videos – Metadata
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Metadata - Title
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Metadata - Description
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Metadata - Description
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Metadata - Tags
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How To Optimize Your Videos – Thumbnail Optimization
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How To Optimize Your Videos – Thumbnail Optimization
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How To Optimize Your Videos – Annotations
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How To Optimize Your Videos – Spotlight Annotations
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How To Optimize Your Videos – InVideo Annotations
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Promoted Opportunities
Home Page Ads
TrueView Ads
Key Takeaways
• How Brands use YouTube
• Content strategies and best practices
• Paid and Organic opportunities
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