Social MediaThe Key to the 2010 Elections

Diane K. DanielsonFounder, Downtown Women’s Club

VP of Business Development, Convengine

Social Media: StaffingStaffing = Social Media

ChampionTreat staff and volunteers like

grownups

MC

Fundraising Field Ops Advertising

Social Media

Advisors

SB

Fundraising Field Ops Advertising

Social Media Advisors

Social Media: FundraisingMoney Bombs have a sense of

urgencyGeared to lower donors

Social Media: Fundraising

Social Media: Fundraising

Make the most of your Thank You’s• If they donate, ask them to volunteer

• If they volunteer, ask them to donate

•Capture communication info

Social Media: AdvertisingEyeballs are eyeballs & these are

free

Social Media: AdvertisingOnline ads:

◦Cap costs◦Test messages◦Target demographics

• Insert your Facebook Page

• Also, limit by language and/or interests

Social Media: Communication

SMSbankingVirtual

handshakesLogistics

Social Media: Field OperationsHow to volunteerEvent announcementsWhere to get signs?Online avatars and bannersGOTVAsk to: donate, volunteer, be part

of online rapid response team.

We want to help, but how?

Does social media matter?

Does social media matter?

Twitter: Free Public Relations

Twitter: Free Public Relations

@swiftcurrentllc = 239 followers@NorsU = 4,106@Scarlett156 = 551@PatriotinMA = 760@Evanslynne = 2,465TOTAL: 8,121 (in 5 min.)#MA2010 followers = ????

@ntsongas= 103 followers@gosox5555= 77TOTAL: 180 (in 3 days)

Twitter: Advancing IssuesHashtags

◦#MA2010◦#P2◦#41STvote◦#HCR◦#oilslick◦#electwomen

Make things “retweetable”Reciprocity works

Social media alone is not enoughOhio U.S. Senate candidate

Jennifer Brunner raised approx. $230,000

Rival Lee Fisher raised approx. $2,300,000

Social media can’t fix it all …

Polls had Fisher at a 20-point win.

Brunner closed it to a 10-point spread.

But what were the compelling issues? Cultural barriers?

But social media certainly helps. To win you need:

◦Money◦Name recognition; and a◦Compelling issue

Social media helps with all three.◦Brown & Obama = only had compelling

issues but used social media to spread the word and obtain the other two.

◦Clark & Golnik = have compelling issues & are using social media well.

◦As for Fisher …. I hope he has at least $300,000 of that $2.8 million dedicated to social media.

Thank You!

Diane K. DanielsonFounder, Downtown Women’s Club

VP of Business Development, Convengine

Twitter: @Downtownwoman or @DKDpolitics