social media presentation to high school students
DESCRIPTION
Presentation to high school entrepreneurs on Social Media in business.TRANSCRIPT
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SOCIAL NETWORKINGAn introductory look at social networking for entrepreneurs
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Hello
Brandon Zeman Social Media- WeSeed weseed.com Facebook Twitter
ChicagoTweetups.com AdSpongeBlog.com BrandonZeman.com
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WeSeed
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You Know Social Networks
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But…
… do you know how to use them for your businesses?
Photo: http://www.flickr.com/photos/ihatepigeons/3025187799/
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Become an Expert
Use these networks to become an expert, build your brand around these communities and connect with those who look up to your expertise
Twitter, Linkedin answers, other communities- find your evangelists
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Go Fishing
As Jeremiah Owyang says, “Fish where the fish are” (link)
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Pages- Threadless- Red Bull- Chicago Tribune
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Advertisements Not overly successful, but good for targeting, cheap. Most don’t look at ads on Facebook
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Facebook Connect
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Zappos
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YouTube
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Hulu
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Meetup
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Social Media Monitoring
A.K.A.; Listening Alerts, opinions, experiences,
optimization
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Resources
Social Media Mashable Jeremiah Owyang Inside Facebook Jason Falls Chris Brogan Seth Godin Shannon Paul
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Resources
SEO Matt Cutts SEO Moz SEO Book David Mihm
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Resources
Analytics, Usability and Data Hitwise UserEffect SEO Book Keyword Tools Google Trends Google Analytics
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Questions
I’ll try to have answers