social media & prevention
DESCRIPTION
For the Ohio Prevention & Education Conference, Columbus, OH Nov 18-19, 2009TRANSCRIPT
Technologies in PreventionSocial Media
A JourneyWithin Reach
Ohio Prevention & Education ConferenceColumbus, OH Nov 19, 2009
#ohopec
TwitterHashtag
http://search.twitter.com
Bio
Social Media & Prevention
What is Social Media?
The Shift?
What to do with it?
How to measure it?
Why does it matter?
Remember when ...
Is Social Media a Fad?
http://www.youtube.com/watch?v=sIFYPQjYhv8
While we were While we were busy ...busy ...
Source: TomTom
PreventionScience
Evidence-based
Practices
Assessment
Capacity
building
Other disciplines Were busy too!
Technology in Prevention
ConnectConnectCollectCollect
CollaborateCollaborateLearnLearn
DistributeDistribute
The Social WebThe Social Web
ListenListen
CommentComment
CreateCreate
Photo: stop.down
People Using technology
EngageEngage
What isSocial Media?
Click Daily Show
http://www.youtube.com/watch?v=jQEoq5LO-n4
Having conversations … online
Social Media is…People
What Changeswhen we change
the way we Communicate?
Meetings ConferencesTrainings
ConferenceCalls
Programs
PoliciesPractices
faxPhone
Broadcast/Present
Networked expertise
Changing times ….Changing times ….
Reach Engage
Changing times ….
People-to-People-to-contentcontent
People-to-People-to-PeoplePeople
Changing times ….
SearchSearch SubscribeSubscribe
Changing times ….
Meet and ShareMeet and Share Share then MeetShare then Meet
So,What
mean?Does all this
Dance 1
Dance 2
Meet
Learn
What do you want
to do?
WhichSocial media
make the rightTools
Mix?
A Social Media Game
Why?
77%77%
Percent of Percent of adults who adults who
use the use the Internet?Internet?
Source: Pew Internet & American Life Project
3094%94%
Percent of Percent of American teens American teens
ages 12-17 ages 12-17 who use the who use the
InternetInternet
Source: Pew Internet & American Life Project
87%87%
Percentage Percentage of parents of parents who are who are onlineonline
Source: Pew Internet & American Life Project
32
Percentage of online Percentage of online teens who have Internet teens who have Internet
access at homeaccess at homeSource: Pew Internet & American Life Project
89%89%
33
Percentage of Percentage of teens who teens who say they go say they go online most online most often at often at homehome
Source: Pew Internet & American Life Project
77%
34
Percentage of Percentage of online teens online teens who have a who have a cell phonecell phone
Source: Pew Internet & American Life Project
7171%%
92%92%
Percentage Percentage of teens of teens who use who use
emailemail
Source: Pew Internet & American Life Project
85%85%
Percentage of Percentage of adults ages adults ages 30-49 who 30-49 who use emailuse email
Source: Pew Internet & American Life Project
37
70%70%Percentage of Percentage of adults ages adults ages
50-64 who use 50-64 who use emailemail
Source: Pew Internet & American Life Project
57%57%
Percentage of Percentage of teens who teens who
have created have created some type of some type of
online online contentcontent
Source: Pew Internet & American Life Project
So,Whatdo these peopledo online?
CreatorsCreators
CriticsCritics
CollectorsCollectors
JoinersJoiners
SpectatorsSpectators
InactivesInactives
Where toStart?
Be … all ears!
Photo: brutal
ListenListen
ObserveObserve
Listening Project
Source: Beth Kanter
CommentComment
Think … then WriteThink … then Write
Content Source: Beth Kanter
What did they say well?What did they miss?Answer questions What are other people saying?How does it apply to you?Look forwardLook backwardAsk “what if”?
Photo Source: Picturemania
Voice Thread
Wiki WebsiteWiki Website
CreateCreateBuzzBuzz
Buzz ToolsBuzz Tools
#Hashtag
Flash Mob Video
http://www.youtube.com/watch?v=jwMj3PJDxuo
Photo: carf
Learn, together
Piano Stairs
http://www.youtube.com/watch?v=2lXh2n0aPyw
How’s it being done?
Hurricane Katrina
“How do we get people to stop
saying bad things about us on the web?”
Meet Wendy HarmanSocial Media Manager Task: Stop the bad talk on the web
So, .. what do you think Wendy did first?
“What, precisely, is being said about us?”
by whom? Where? Context?
Assessment
Most peopleReally, really
Like usAnd want to
Support us!
Institute
How can we build a Social Network for Coalitions?
Meet Sue StineSr. Manager Dissemination and Coalition Relations CADCA InstituteTask: engage coalitions online
Connected Communities
http://connectedcommunities.ning.com
The Data
750% Growth over 6 months
Meet Brock FairbrotherPrevention Specialist Colby Regional Prevention CenterTask: engage youth in meaningful projects
Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?
Northwest Regional Prevention Center
Colby, KS
Social Media Tools to:
ConnectConnect
MeasureMeasure
Link/Link/EmbedEmbed
WriteWrite
CommentComment
RateRateReviewReview
ContributeContributeParticipateParticipate
Connect, listen and engage or become increasingly irrelevant
These things I know …
We’ve entered the “Age of Participation”
Social media isn’t going away - its here to stay
A change in our “thinking” is required
Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
What Changeswhen we change
the way we Communicate?
When we change the way we communicate,
we change society.--Clay Shirky
In Gratitude• Abundantly grateful to Beth Kanter and David
Wilcox for their leadership and phenomenal work in social media for nonprofits, especially for developing and offering the Social Media Game under Creative Commons License.
• Clay Shirky for his work, writing, tweets and cogent thoughts on what all this means for “everybody”. (Here Comes Everybody, 2008)
• Chris Brogan for his continually thoughtful insights, creative spirit and a superb blog at www.chrisbrogan.com and a new book, Trust Agents.
• Friend and colleague Stephanie Nestlerode, Omega Point International, Inc.
• Sue Stine, Brock Fairbrother, Dover Youth2Youth, Wendy Harman and so many coalitions and youth pioneering the way of people in prevention into social media.
Photo Citations• Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/
• Merry-go-round http://www.flickr.com/photos/stopdown/487027583/
• Stick Shift http://www.flickr.com/photos/billselak/2147464701/
• Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/
• Cave people & technology Cartoon http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg
• Dog in window http://www.flickr.com/photos/brutalworks/39868154/
• Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
• Marco Polo http://www.flickr.com/photos/xadrian/581385733/
• Screen shots from each individual website
• Additional photos from http://www.istockphoto.com or from my personal photo library
Photo Citations
• Crystal ball http://www.flickr.com/photos/circulating/2154098422/
• Thinking http://www.flickr.com/photos/callegari/2653221631/
• Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/
• Group working together http://www.flickr.com/photos/beija-flor/2427350183/
• Social Media Landscape http://www.fredcavazza.net
Videos
• Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
• The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4
• Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo
• Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare