social media readiness assessment seminar
Post on 17-Oct-2014
908 views
DESCRIPTION
TRANSCRIPT
![Page 1: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/1.jpg)
Facilitated by:
![Page 2: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/2.jpg)
Branding & Crowd Sourcing Networking & Referral Sales & Marketing Competitive Insight Public Relations & Crisis Management Customer Relations Management Internal Communications
![Page 3: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/3.jpg)
Andrew Chow a.k.a Ideasandrew Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner
Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Networking / Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Member of SACEOS
Member of Asia Professional Speakers, Singapore
![Page 4: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/4.jpg)
Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/
More than 190 interviews/features in 5 years from local and international media
![Page 5: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/5.jpg)
People from all over the world give you ideas on how you can improve your products and services
(Crowd Sourcing)
![Page 6: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/6.jpg)
Your website has more visitors and staying online much longer than before (Meaningful Engagement)
![Page 7: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/7.jpg)
Your company become a choice employer and everyone hope to work for you (Strategic Recruitment Strategy)
![Page 8: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/8.jpg)
More people are aware of your Corporate Social Responsibility (CSR) initiatives and join your causes
(Perception)
More customers are forming so many interest groups revolving your brand that you have lost track of them. (fans)
![Page 9: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/9.jpg)
More customers are forming so many interest groups revolving your brand that you have lost track of them.
(Fans)
![Page 10: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/10.jpg)
Others in the same industry are emulating what you are doing for your company
(Thought leadership)
![Page 11: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/11.jpg)
Others write about you and it becomes an entry on the social encyclopedia
(Wikipedia)
![Page 12: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/12.jpg)
Word of mouth was great, now how about “Words of Many Mouths” all at the same time
(Social Media Effect)
![Page 13: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/13.jpg)
Your prospects are telling others about you even if they are not prepared to buy from you yet
(Sharing)
![Page 14: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/14.jpg)
People whom you do not know are telling you when and how many times they have visited your business venues
(Location Checkin to Location Marketing)
![Page 15: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/15.jpg)
Your sales staff are having inquiries daily because they are making new contacts without much offline networking
(Facebook)
![Page 16: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/16.jpg)
B2B or B2C partners are coming to you with proposals to create new channels and markets
(Linkedin)
![Page 17: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/17.jpg)
You get to test out a foreign market and gauge its potential without physically going there.
(due diligence)
![Page 18: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/18.jpg)
More are buying from you because 4 out of 5 of their friends said you are good and recommended it.
(“likes”)
![Page 19: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/19.jpg)
Your market survey can be created easily and shared to millions of people. The insight can be obtained within a very short period
(Poll)
![Page 20: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/20.jpg)
Celebrities become your brand ambassadors to represent and speak for you ever asking for a single cent
(Blogging)
![Page 21: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/21.jpg)
Your brochures are viewed and downloaded on a server, shared by many who do not even know you personally.
(Slideshare)
![Page 22: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/22.jpg)
Professional corporate video can be created within minutes with just photographs and royalty-free soundtrack disturbed on the 2nd
most popular search site in the world (Youtube & Animoto)
![Page 23: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/23.jpg)
You are fully aware of what you competitors are doing online without ever going to their sites at all!
( Socialmention : the “Google” of Social Media )
![Page 24: Social Media Readiness Assessment Seminar](https://reader033.vdocument.in/reader033/viewer/2022051608/5441267eafaf9f4e208b4636/html5/thumbnails/24.jpg)
You have done an event and many people are talking about it online, looking forward to invite their friends for the next one
(Photo Tagging)