social media reputation management preso
DESCRIPTION
For Dallas Business Journal Crash Course on Social and SEOTRANSCRIPT
Eddy Badrina Co-founder, Buzzshift
@eddybadrina
Social Media & Reputation Management
#DBJcrashcourse
What is Digital Strategy?
the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals
#DBJcrashcourse
"There is no such thing as a worthless conversa7on, provided you know what to listen for. And ques7ons are the breath of life for a conversa7on.”
— James Nathan Miller
#DBJcrashcourse
1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation
Goals of Social Media
Social Media
Source: Web Analy*cs Demys*fied (John LoveK & Jeremiah Owyang)
#DBJcrashcourse
1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation
Goals of Social Media
Social Media
Source: Web Analy*cs Demys*fied (John LoveK & Jeremiah Owyang)
#DBJcrashcourse
1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation
Goals of Social Media
Social Media
Source: Web Analy*cs Demys*fied (John LoveK & Jeremiah Owyang)
#DBJcrashcourse
1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation
Goals of Social Media
Social Media
Source: Web Analy*cs Demys*fied (John LoveK & Jeremiah Owyang)
#DBJcrashcourse
1. Listen Well 2. Solve Other People’s
Problems 3. Online Word of Mouth
Reputation Management
ORM
Source: Web Analy*cs Demys*fied (John LoveK & Jeremiah Owyang)
#DBJcrashcourse
30 minutes – listening 20 minutes – responding 10 minutes – sharing
If you only had an hour…
Source: Chris Brogan
#DBJcrashcourse
Listening Stations
#DBJcrashcourse
1 2
3
Google Reader
Google Alerts (RSS feed)
Google Blog/IceRocket 4
SocialMention
Hootsuite 5 #DBJcrashcourse
Everyone is listening to your response…. or your silence (e.g. @ replies on
Twitter)
Remember….
Source: Chris Brogan
#DBJcrashcourse
More Talk is Good Talk… for SEO
Remember….
Source: Chris Brogan
#DBJcrashcourse
Even Neutral Sentiment is Positive for Your
Business
Remember….
Source: Chris Brogan
#DBJcrashcourse
Become an
industry expert
Listen for Your Brand
Or Key Industry Phrases
Study your
competitors
Jump on industry trends
#DBJcrashcourse
Entire preso is at:
http://shft.bz/DBJcrashcourse
#DBJcrashcourse
