SOCIAL MEDIA

SERIES

Marketplace Home Mortgage Premiere Plus Team

Mike HoyMortgage Consultant

John Murdock Marketing Coordinator

Here are a few stats you should know…

•94% of Homebuyers are starting their search online•84% of agents and brokers are using social media for

business purposes•24% of agents and brokers believe social networking

sites were very important in generating leads•69% of real estate agetns received recommendations

on Facebook•42% received sales leads on Facebook

Why Social Media is Important

Why Social Media is Important

Why Social Media is Important

•BECAUSE EVERYONE IS THERE – 80% of active internet users

• Its free!

•Brings you exposure

FL Home Buyer Stats

•41% - buyers looked online for properties as a first step

•93% - buyers used the Internet in their home search

•1 in 3 found their agent online

Why Facebook?

•1.5 BILLION users•700 million are active everyday (3 out of 4)•4.5 billion likes and comments everyday

– 67% more than 2012•240 billion photos and counting

– 350 million per day• Largest demographic: 27-34 year olds

• WHY is this group so important?

How to Engage

BUILD RELATIONSHIPS!!!!!

THESE ARE REAL RELATIONSHIPS

Ways to Win Business on FB

Ways to Win Business on FB

Ways to Win Business on FB

Who Cares About those Green Dots

HOW AM I GRADED?

•A - ARE The Activity

•B – “Engage” the Activity

•C – “Add” the Activity

•D – “Like” the Activity

•F – “Look” at the Activity

Business Page!

• Need a personal page to create a business page• But different content on each

• Click “Create a Page”

• Categorize yourself as “Real Estate”

• Name your page – include Realtor &/or Premiere Plus

• Add a profile picture and a cover photo

• Type in “About” details• 146 character sales pitch/elevator speech

• Include your website URL in this 146 characters

Business Page – Cover Photo

Business Page – Cover Photo

Business Page!

• Rotate around your cover photo

• Share your page in your personal timeline

• Invite your FB friends and email contacts to it

• After someone likes your page they will only see what you postin their newsfeed afterwards

• Add a (neighborhood) page or group!• Get people involved to post on the page as well – friends, other realtors,

lenders, me!

• Page = control; Group = conversation with a certain, select group of people

Business Page

• MUST HAVE A BUSINESS PAGE

• Facebook Rules

• Or you can’t post about your business

• Share your business posts onto your personal page

• BUT mix in you are a Premiere Agent

Apps & Lists

Add Apps

•Use “woobox custom tab”

•Mobile App, Website

VS.

Why Lists?

• Gives you control

• Allows you to communicate more effectively

• See what your certain group of friends are doing and post accordingly

• People do not know they are on your “list”

• Examples: Buyers, sellers, alumni, friends from college, hobbies, agents, political, family, people you golf with , MVP

• Now go put people on a list!

LISTS!

1. Click on “Friends”

2. Create List

3. Title your list

4. Add friends!

So now that you have a Business page…

Help People Find You

• Create a social media email signature – I can help you!

• Put social media icons on website

• Join a Real Estate industry group

• Go out and find some friends yourself • Wayzata Roster

How Else to Engage?

•Post everyday

•Post between 7-8 PM or 7-8 AM

•Postings need to be Interesting, Inspiring, provide Information

•Post photos!

How NOT to Engage

•Post strictly business•Post 5+ times a day•Don’t post at all / don’t check in •Don’t like every page just because you are asked

and don’t accept every friend either•Don’t say it on FB if you wouldn’t say it in the car

with a client or wouldn’t want your kids, spouse or mother to see

But how should I post?!

Using FB as a Business

•The BEST thing about Marketplace Home Mortgage is ____________?• 4x as many comments

• All about building engagement

• Sparingly!

Using FB as a Business

•Caption this photo!• Something really unique

• Uses a photo

Using FB as a Business

•Emojis! • 52% more engagement

• BUT don’t do it if its not you

Using FB as Business

• HELP your audience

• Post your professional opinion

• Give them resources to get more expert advice

• Follow: Premiere Plus, Realtor Tips, REALTORS, Forbes, CNN Money

• Let them know to ask you questions

Saving Content to Share Later on Facebook

• NEW FEATURE as of July 2014

• It’s a feature for iOS, Android, and web that lets you store links from News Feed and Facebook Pages for Places, Events, Movies, TV shows, and music to a list where you can view them later.

• It’s a great way to save content that is shared on Facebook that you can share with your customer base/followers of your business page.

Using FB as a Business

•Likes, comments and shares• People see you on their news feed – create a larger sphere

• Be upfront and ask them to like/share in specific instances

Using FB as a Business

Create an Event

•Have an amazing open house coming up?• Use FB to create an event!

• Don’t over do it

•Premiere Christmas Party? Volunteering?• Create an event!

Facebook Ads

4 Best Practices

1. Use FB to Connect with Potential Clients

•Make fast and personal connections

•Remember name and connect with them on FB

• Soft way to connect

•Upload email database ‘quarterly’ and invite themto like your page

2. Maintain a Consistent Flow of Communication

• A monthly newsletter/ campaign is NOT enough

• Post: • Listing

• Link to blog

• Link to interesting article

• Open house

• So they ALWAYS know you are doing business

• Like and share your audiences posts

3. Integrate FB into Your Existing Marketing

• If you blog – have it ‘automatically’ post each new article on FB

•Post link to your monthly newsletter

• Show different pictures of a property

4. Create and Maintain a Professional Image

•Be careful what you post!

• EVERYONE on FB is a potential client

•Keep posts positive and informative

•Nothing smart to say? Don’t say it at all

•What to lose fans/likes? Be repetitive

Remember!

• 98% of all engagement happens in the news feed

• 73% would easily unlike your page if you are posting too often

• More than 50% of people say your FB is more important than your website

• It’s NOT about you, it’s about your AUDIENCE

• Wear your Agent “name tag” online

• And lastly….

Avoid overselling… rather focus on building RELATIONSHIPS!

Homework

• 1. Create/edit your business page• Update cover photo

• Update “About” section

• 2. Share your page with friends and on your personal page

• 3. Create at least 2 Lists • Add friends

• 4. Create a “social” email signature & add them to your website

• 5. Join an industry group

Next Time!?

Thursday, Sep. 11th 2:00 PM