International Federationof Red Cross and Red Crescent Societies

Social media staff guidelines: IFRC – a case study

Timo Lüge

International Federationof Red Cross and Red Crescent Societies

Photo: Sam Ley

International Federationof Red Cross and Red Crescent Societies

Photo: Wayne Large

International Federationof Red Cross and Red Crescent Societies

Photo: Hint of Plum

International Federationof Red Cross and Red Crescent Societies

Source: Norwegian Red Cross

International Federationof Red Cross and Red Crescent Societies

Photo: Ko_An

International Federationof Red Cross and Red Crescent Societies

All staff shall:

"Not publish any work (including writings, photographs, video footage, etc.) that has been produced in connection with, or that is related to, their assignment and functions with the Federation without prior approval of the Secretary General."

IFRC Code of Conduct

International Federationof Red Cross and Red Crescent Societies

From risk -> chance

Source: David Reecehttp://www.flickr.com/photos/spursfan_ace/2328879637/

International Federationof Red Cross and Red Crescent Societies

Find out what rules exist

Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/

International Federationof Red Cross and Red Crescent Societies

Source: *hb19 (R.I.P.) http://www.flickr.com/photos/h19/182898904/

What I expected

International Federationof Red Cross and Red Crescent Societies

Source: Jesslee Cuizonhttp://www.flickr.com/photos/eelssej_/394781835/

International Federationof Red Cross and Red Crescent Societies

Since the Obama campaign, social media has become sexy

Management - and HR - knows that rules are needed

A lot of staff want guidance Most people are happy for somebody

else to take the lead Dozens of examples already exist Better you than HR!

International Federationof Red Cross and Red Crescent Societies

Help staff and volunteers to share their passion

International Federationof Red Cross and Red Crescent Societies

Key guidelines

Be passionate Think of CNN, your mom, your boss Think twice Ask for advice Don't use the emblems Stay focused on your job

International Federationof Red Cross and Red Crescent Societies

Who to involve

HR Communication IT Legal Staff Association (Field) Security

International Federationof Red Cross and Red Crescent Societies

Source: Sarah Parrott http://www.flickr.com/photos/thingsarebetterwithaparrott/3992897491/

Two months from start to finish

International Federationof Red Cross and Red Crescent Societies

Part of the HR package for new staff

Guidelines, not rules Responsibility remains with

management Common sense with examples Planned: Module on the learning

platform

International Federationof Red Cross and Red Crescent Societies

Thank you!

timo.luege@gmail.com

http://twitter.com/timolue