social media startegy
DESCRIPTION
Social Media as a paradigm shift inbound marketing 6 steps for social media strategyTRANSCRIPT
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Social Media Marketing
@KareemSamara
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Paradigm Shift
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Inbound Marketing
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What is
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• Social Media is define the activities that integrate technology, social interaction and sharing of words, images, videos and audio.
• In another word:
Social media is a conversation that take place online .
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Conversation are easy, why social media is hard
• So many channels
• So many people
• So many conversation
• So little time.
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Understand it
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How to create a successful social media strategy?
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• Step 1: Listen to conversation.
• Step 2: create your target persona.
• Step 3: create a specific goals
• Step 4: Join the conversation
• Step 5: Measure ROI
• Step 6: Analyze, Adapt, and Improve
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1.Listen to the conversation• Every good conversation starts with good Listening
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2.Create your target persona.
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3.Set specific goals
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Step4: Join the conversation
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Establish an editorial calendar
Think conversation not a campaign
Have rules of engagement
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5.Measure ROI
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Step 6: Analyze, Adapt, and Improve
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Know What Social Media Can’t Do
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• Provide Your Business With a Mission or Vision
• Its not really Free
• Care About Your Customers
• Build Your Business Overnight
• Sell a product that no one wants
• Replace Marketing & PR
• Buying Likes Won’t Help You
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لما وقل رب ي ز دن ي ع
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@[email protected]/SBKits