Social Media Statistics

Copyright © 2012 Adcorp Australia

A Monthly report on Social Media Statistics in our region

Copyright Adcorp 2012

SOCIAL MEDIA STATISTICSFor Australia and New Zealand as Reported in September 2012.

Social Media Statistics

Copyright © 2012 Adcorp Australia

Why are Social Media statistics important to keep on top of?

1. To tells us where people are online.

As an advertising agency we want to know

where people are, so that we can engage

people in the most effective way.

2. To shows us the current trends in social media.

• What are the popular sites?

• Which are the fastest growing sites?

• Which sites are losing users, the fastest?

We can also discover how users interact with

the platform; is it just a quick check to see

what’s happening while they are out and

about or do they login for 20 minutes.

3. To predict where the next big thing will come from.

With this knowledge we can gain useful

insights and offer our clients the most up to

date and innovative solutions.

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Social Media Statistics

Copyright © 2012 Adcorp Australia

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What are the most popular Social Media platforms in our region this month?

Top 15 Social Media Sites September 2012

Australia % Of AUS Population

New Zealand % Of NZ Population

1Facebook 11,680,640 51.44% Facebook 2256040 50.82%

2YouTube 9,963,723 43.88% Youtube 2,200,000 49.56%

3LinkedIn 3,214,170 14.15% Linkedin 615477 13.87%

4Twitter 2,527,200 11.13% Twitter 350,000 7.88%

5Flickr 1,361,142 5.99% WordPress 320,000 7.21%

6Tumblr 1,211,200 5.33% Tumblr 290,000 6.53%

7Pinterest 1,168,117 5.14% Flickr 180,000 4.05%

8WordPress 844,718 3.72% Pinterest 150,000 3.38%

9TripAdvisor 601,957 2.65% TripAdvisor 110,000 2.48%

10 Instagram 519,433 2.29% Instagram 104,000 2.34%

11MySpace 639,373 2.82% MySpace 64,000 1.44%

12StumbleUpon 348,773 1.54% Reddit 32,000 0.72%

13Reddit 106,008 0.47% StumpleUpon 25,000 0.56%

14Foursquare 96,452 0.42% Bebo 23,888 0.54%

15Digg 41,737 0.18% Foursquare 12,056 0.27%

** Google+ insufficient data ** Google+ insufficient data

Social Media Statistics

Copyright © 2012 Adcorp Australia

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It should be noted that Twitter is not struggling – it increased by 24% over this period. Because they are, for the majority, based on mobile devices, online tools have had difficulty in registering the numbers for these platforms and this explains why the spike hasn’t been noted until now.

MySpace launched the new redesign of the platform in late September; it will be interesting to see how the numbers change over our next few monthly social media statistics updates.

What else do we know about Social Media?

Here’s Something to Take Home…

As usual, Google Plus data for Australia and New Zealand was difficult to come by. However, half way through the month the senior vice president of engineering at Google Plus, Vic Gundotra, announced that there were now over 400 million members globally. The platform has been criticized for the large amount of users that aren’t active; which has been confirmed by Gundotra’s statement that Google Plus has 100 million active monthly users.  

An interesting trend reported this month is the peak in popularity that Instagram has experienced on mobile devices. It now surpasses Twitter’s popularity on mobile devices as it has increased by nearly 9 times the numbers it had in March.

What is this month’s Big News?

Access and share this infographic from:http://www.adcorp.com.au/news-blog/social-media-statistics-september-2012,-australia

Social Media Statistics

Copyright © 2012 Adcorp Australia

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We invite to view and share our images from:The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-september-2012,-australia

Or our Pinterest page - http://pinterest.com/adcorp/

Like what you see?

Written and Collated by: Nicola Friedlieb Digital Coordinator

Images by: Kiera ConnellGraphic Designer