social media strategies summit chicago 2014
DESCRIPTION
Today, 90% of Millennial Moms use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy.TRANSCRIPT
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Social Media Strategies
Summit
A Marketers Guide: Selling to a Millennial
Generation@CarlosGil83 #RealTalk
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Carlos Gil, SpeakerTop 50 “Most Influential Online” 2010 by Fast Company
Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program
Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands
Currently, Head of Digital and Social Media for @SaveALot
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Opportunity for Brands!
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Millennial’s 101Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying decisions. They don’t want to be sold to by brands!
By 2017, the Millennial generation is expected to outspend Baby Boomers (Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”)
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Turn Selfies into Sales!
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Build Relationships: Lexus Case
Study
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A Tweet Turned into a Sale
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Millennials are Influencers
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Don’t Join the Conversation, Be IT!
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Shame on Expedia, Priceline, Orbitz…
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And, Still Waiting… No Response
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Multi-Channel StrategyIn digital and social media, brands are multi-media content producers and community managers
Content via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop
To grow sales amongst Millennials… focus on building long-term loyalty and advocacy through dialogue and engaging content
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Content Drives Engagement
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Be Timely and Relevant
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Have a Brand Voice/Persona
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Case Study: Taco Bell
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Taco Bell on Snapchat
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Go Web-to-Store via Pinterest
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Tell a Story with Pictures
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Build Return on Engagement
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Engage Brand Advocates
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Key Takeaway: Old School is New School
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Q & AEmail: [email protected]
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline