social media strategy development: 10 models that get you going
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Social Media Strategy Development: 10 models to get you going …
RepMen | Ronald van der AartBlaricum, The Netherlands | June 28, 2011
Social Media Adoption CurveMiXt Media Strategies (2008)
Social Media Strategy FrameworkMartin Kloos, Social Embassy (2009)
Social Strategy ModelSjef Kerkhofs, Pondres (2010)
3C ModelBrian Solis (2010)
90%
1%
9%
Social Technographics LadderCharlene Li & Josh Bernoff, Forrester (2008)
Ret
urn
on
inve
stm
ent
Bu
sin
ess
pla
nn
ing
Hierarchy of objectivesRonald van der Aart, RepMen (2009)
Four Stage ROI ModelDon Bartholomew, Fleishman-Hillard (2008)
ROI Social Media PyramidJeremiah Owyang, Altimeter (2010)
The Engagement PyramidCharlene Li, Altimeter (2010)
To create
To facilitate
To participate
To host
To stimulate
send
search share
NewsNewsPR 1.0 & 2.0
PR 3.0
3S Model (News Triangle)Ronald van der Aart, RepMen (2010)
The Conversation PrismBrian Solis & JESS3 (2008)
• ‘Networking agency’ with team of top specialists.• (Re-) connecting brands with their stakeholders.• Online reputation management, media relations and
crisis communications.• Research, consultancy, community management,
training and interim management.• Our offices? The internet …
Meer informatieE [email protected] I repmen.comL linkedin.com/in/rvdaartT twitter.com/amazingprF facebook.com/repmen