social media strategy via ford

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Zero to 60 : Social Media Strategy via Ford Scott Monty (@ScottMonty) Global Digital Communications

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Social Media Strategy via Ford

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Page 1: Social Media Strategy via Ford

Zero to 60: Social Media Strategy via Ford

Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)

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We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?

Source: Edelman Trust Barometer, 2009

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Great products

Great leaders

Common elements of successful companies

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“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius

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Leadership

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Ninety percent of social media is just showing up.

It’s the other half that’s hard.

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Accessibility

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Transparency

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Authenticity

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Strategy: to humanize the company by connecting consumers with Ford

employees and with each other when possible, providing value in the

process.

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Making it happen

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Alan Mulally on Twitter

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apps.facebook.com/ford-fusion

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the2010mustang.com

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PlaidNation.com

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WeddingRoadTrip.com

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fiestamovement.com

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Effective?

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What’s next?• Cross-training staff

• Rolling it into other functions

• Going for the 1%

• Connecting with enthusiasts

• Update FordProposals.com

• Listening to our community for suggestions

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Twitter: @ScottMonty

Blog: http://www.scottmonty.com

Facebook: http://www.facebook.com/scottmonty

This presentation is available at: http://slideshare.net/scottmonty

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