zero to 60: social media strategy via ford [keynote - omma global 2009]
DESCRIPTION
Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company's experience.TRANSCRIPT
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Zero to 60: Social Media Strategy via Ford
Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)
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We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?
Source: Edelman Trust Barometer, 2009
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Great products
Great leaders
Common elements of successful companies
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“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
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Leadership
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Ninety percent of social media is just showing up.
It’s the other half that’s hard.
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Accessibility
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Transparency
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Authenticity
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Strategy: to humanize the company by connecting consumers with Ford
employees and with each other when possible, providing value in the
process.
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Making it happen
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Now tweeting at:
@Ford
@FordFiesta
@FordMustang
@FordDriveGreen
@FordCustService
@FordNews
@FordTrucks
@FordRacing
@FordLatino
@FordTaurus
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Alan Mulally on Twitter
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apps.facebook.com/ford-fusion
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the2010mustang.com
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PlaidNation.com
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fiestamovement.com
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Effective?
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What’s next?• Cross-training staff
• Rolling it into other functions
• Going for the 1%
• Connecting with enthusiasts
• Update FordProposals.com
• Listening to our community for suggestions
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Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
This presentation is available at: http://slideshare.net/scottmonty
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