social media strategy - wego indonesia
DESCRIPTION
I presented this as a final pitch on Social Media and Mobile in Travel Asia 2012 at Sheraton Hong Kong (20 November 2012), for Best Social Media Strategy category. Wego Indonesia won, beating other finalist: Expedia.TRANSCRIPT
Wego Indonesia,Social Media Strategy
PRESENTED BY / ACHMAD ALKATIRI
Call me Mad.Community Manager Wego Indonesia
Tweeting on: @madalkatiri
ABOUT ME
To present about the social media strategy Wego.com in Indonesia.
MISSION
To make you want to visit my country, Indonesia. No, not for business. For
pleasure.
MISSION
BACKGROUND
Wego.com is a travel metasearch company. Help users to find the best flight & hotel in
1-click.
BACKGROUND
Over the past year, Wego has expanded with over 50 country sites, one of those is
Indonesia.
BACKGROUND
Put dedicated local team to help our users to save time, pay less, travel more.
BACKGROUND
We want to do something more in Indonesia, for Indonesian travellers: help them know
more about their beautiful country.
BACKGROUND
Indonesia isn’t just Bali.
THE SPARK
We want to create community. Not audience.
THE SPARK
Local message. Local content.
THE PLAN AND IMPLEMENTATION
2 Community Managers and 4 Writers. With deep passion for travel. And live with Social
Media.
THE PLAN AND IMPLEMENTATION
Together the team created engagingsocial media campaigns.
THE PROOF AND RESULTS
Video here
THE LATEST NUMBERS
277k fans (September 2011: 21k)
60k talking about us
10k followers>300 new followers per
week>150 retweets received per
week>100 mentions per week
CLOSING STATEMENT
Visit Indonesia soon. Use wego.com!
TERIMA KASIHPRESENTED BY / Achmad Alkatiri
EMAIL: [email protected]: +62 813 4300 0202FB: facebook.com/mad.alkatiriTWITTER: @madalkatiri