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Social Media TechniquesYou Can Begin Using TodayCindy Royal, Ph.DAssistant ProfessorTexas State UniversitySchool of Journalism and Mass Communicationcroyal@txstate.eduwww.cindyroyal.comwww.onthatnote.comcindytech.wordpress.comtwitter.com/cindyroyalfacebook.com/cindyroyal

Have PassionCare about somethingBe sincere; authenticHave a point of viewYou can't fake true passionOnce you find your true passion, use social media to express yourself; develop personal brand

Start a BlogBlogging allows you to explore your passion, improve writing skills, communicate with others who share your interestExplore the topic and become current, eventually an authorityBlogger is simple; Wordpress allows you to add pages that make it more like a WebsiteFree; but pay for a custom domainAllows you to have a Web site without knowing how to make oneCan customize via templates or CSS if you know itYou can add photos, video, links, other social featuresTag posts with appropriate key terms to help others find your contentInclude a page with your resume

LinkedInLinkedIn is the professional social networkYour LinkedIn profile can connect you to thousands of professionalsSearch for connections at companies of interestCreate a LinkedIn profile that reflects your interests and background much like a resumeInclude your Website on your LinkedIn profile

FacebookFacebook is a fun place to share with friendsBut remember, any friend can be a potential career contactFriend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully.Get a custom url for your Facebook profile - facebook.com/usernameStart a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to emailA Facebook Page allows users to become Fans. People will want to associate their interests with youAny time you have new content for your blog, post to Facebook

TwitterStart a Twitter account; free & simpleFollow interesting people. Some suggestions at the end of the presentationDon't worry about What are you doing?It's not as much about who follows you as who you followSometimes, it's not about the tweet, it's about the linkUse RSS feeds and widgets to repurpose Twitter to your Web site or blog. New content all the time.Respond to questionsRetweet interesting items

TwitterUse a hashtag for conferences or conversations (#)Use a url shortener (bit.ly, tinyurl.com) for linksAny time you have new content for your blog, Tweet itRealtime search ability to see what people are saying about any topic right nowTrending ability to see the most popular things people are talking about right now.Gary Vaynerchuk - Twitter is perhaps the most powerful brand-building tool in your toolboxUse Twitter clients like TweetDeck, HootSuite, Seesmic or Tweetie to help organize tweets on your desktop

PhotosJoin a photo sharing site like Flickr or PicasaLearn how to upload photos and create a slideshowUse the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form.Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.comProvide interesting captions to your photos that tell the story

YouTubeGet an inexpensive camcorder or camera with video capabilitiesLearn to use simple editing software like iMovie or Windows MovieMakerInterview people, have a talk show, do a video blog with commentary, make short films, be creativeEmbed the video on your blog. Embed code is readily available to the right of your videos on YouTubeYour username becomes a channelTag videos with appropriate key terms to help others find your contentOther sites, like Vimeo, Viddler

UStream.tvPush the envelope with live streaming videoWith a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an eventEasy to embed in your blogShow pages allow for audience to chat and comment on an episode

Go MobileGet a smart phone and find apps that will allow you to expand your social media activitiesNews apps help you stay in touchTwitter apps Tweetie, Twitterific, Twitterfon, UberTwitter, TwitterBerry allows you to Tweet when you are on the go.Qik.com live stream video from phoneMake your own iPhone app. Companies like iLike provide formats for musicians. Other options

The restAnalytics use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.Delicious social bookmarks. Tag interesting articles, put in categories, share with othersFriendFeed recently purchased by Facebook. Stay tuned as to how they integrate that in their offeringSlideshare.net use to upload presentations and pdf's that you can embed on your siteUse Google Sites to create own Web site; get some html skills and you can host your site anywhere, much more flexibleNing or KickApps start your own social network

Building your communityComment on others blogs, tweets. Become part of the conversation. Others will respond.Be positive. A super positive version of yourself. People respond to enthusiasm and will gravitate toward you more readily if you are positive, honest, transparent. Focus on building community. Later you may be able to generate revenue from your blog but your focus should be the online presence at this point. Include all your social media activities on your business card domain, Twitter, LinkedIn, Facebook custom urlLater advertising, speaking engagements, sell things, write articles, consulting, paying jobs...

PassionNone of these strategies will work if you don't have passion, a sincere interest in what you are doing.You can't just sign up for one of these accounts and sit back and wait. You must put in time and effort.Follow trends in your interest area as well as social and online media. Be aware of changes, new technologies.Be open-minded. Be creative.Become an active member of the community.Help others with their social presence.Have fun!

Some Twitter follow recommendationsTX State facultytwitter.com/cindyroyaltwitter.com/dquacktwitter.com/jonzmikly twitter.com/mairalg twitter.com/txst - that's the official txstate twitter

Professional Mediatwitter.com/nytimestwitter.com/wiredtwitter.com/smashingmagtwitter.com/techcrunchtwitter.com/statesmantwitter.com/universitystar

Other people/organizationstwitter.com/jeffjarvistwitter.com/jayrosen_nyutwitter.com/aejmctwitter.com/ojrtwitter.com/sxswitwitter.com/scobleizertwitter.com/thepeoplesmedia

ResourcesSXSW Interactive - www.sxsw.com/interactiveWired Magazine - www.wired.comCyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-galleryOnline Journalism Awards - http://www.journalists.org/Knight Digital Media Center - www.knightdigitalmediacenter.orgOnline Journalism Review Archives - ojr.orgInteractive Narratives - interactivenarratives.org/We The Media by Dan GillmorConvergence Culture by Henry JenkinsThe Long Tail and Free by Chris AndersonWhat Would Google Do? by Jeff JarvisRemix by Lawrence LessigEditor & Publisher Awards - royal.reliaserve.com/eppy/winners2008.htmlJournal of Computer-Mediated Communication - jcmc.indiana.edu

Key TermsBlogWeb 2.0 User-generated contentMobile/MobloggingMashupRSS Tag/ Tag CloudPodcast/VcastWikiWeb-first journalismProgrammer/JournalistOpenSocial/Facebook ConnectWidgets/Apps

***Teach Web design and online journalismDramatic, unpredictable changes over the past decadeBlogs, podcasts, social mediaOnline audio, video, slideshows, animated graphicsWikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life*****************************

*Web 2.0 - technologies that encourage online collaborationmashup - a website or web application that combines content from more than one sourceBlogging with content taken on cell phone or other mobile device

A wiki is a website that allows visitors to add, remove, and otherwise edit and change content, typically without the need for registration.