How To Know What Technology Is Best For You

July 28th 2010

2

Key points

• Focus on objectives and not tools

• Research before you start

• Outline the strategy

• Measure

3

How Businesses use Social Networking Tools

• Connect with customers

• Get ideas, trends, buzz

• Find peers and network

• Easy distribution of content

• Greater reach

• New clients

4

Audience Discovery

5

Google Alerts

6

LinkedIn Answers

7

Twitter Advanced Search

8

BackType

9

Forrester Groundswell :Consumer Profile Tool 

http://forrester.com/groundswell/profile_tool.html

10

Publishing Tools

11

Amplify.com

12

Posterous

13

Communicating Tools

14

Twitter Tools

• Twitter.com

• Tweetdeck

• Seesmic

• Hootsuite

15

Hy.ly: Monitoring , Twitter Customer Care & SCRM

16

Digsby

17

Measurement

• Out : Number of visits , fans and followers

• IN : – Measure outcomes

• Achieve attitudinal change• Reputation• Content shared across the internet• Happier “customers” and even happier employees

18

Social Mention

19

Klout

20

Radian 6

21

TweetReach

22

WTHashtag

23

Mobile Tools

24

nsMobilePay

. nsMobile™Pay, anticipated to launch in Fall 2010

25

DomainStorm iPhone App

26

Final Thoughts

• Focus on objectives

• Set-up a coordinated effort

• Educate over restrict

• Measure and change tactics if required

• Community is conversations over broadcasts

• Harness the Wisdom of the crowd

http://www.flickr.com/photos/fwp-dawson/2821182851/

27

Network Solutions

• Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses. 

• Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services. 

• More than 3M small businesses use NS products everyday to run their businesses. 

28

Questions ?

• Shashi Bellamkonda shashib@networksolutions.com

• Twitter: @shashib• http://blog.networksolutions.com

• Personal Blogs:– Technology & Social Media: http://www.shashi.name– Digital Thoughts: http://readythoughts.blogspot.com– Restaurant Reviews: http://www.carryoncurry.com