FIVE MOST POPULAR PLATFORMS***

ENGAGEMENT LEVELS OF BRAND BASED CONTENT

PERCENTAGE OF VIDEO-BASED CONTENT

AVERAGE AGE OF THE SINGLE LARGEST GROUP OF SOCIAL MEDIA USERS

who were active online in the past six months.*

2010 2014

SOCIAL MEDIA USAGE

COMPARISON IN AUSTRALIA2010 2014VS.

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

20102014

Wikipedia

4.0 m

Yahoo Answers

2.7 m

Blogger

2.1m

YouTube

13.0 m

LinkedIn

3.9 m

Twitter

2.8 m

Instagram

2.0m 60,000

Google+Facebook

13.4 m

6.8 m

76%

62%

88%

30 days

of Australians (25-34 year-olds)

engaged with at least one form of

branded internet content in the past

with

of the same users undertaking one or more

e-commerce activity in the same period.

4.7 m

36% streamed*

23% downloaded

59% streamed

43% downloaded

References

*http://www.acma.gov.au/webwr/_assets/main/lib310665/report-1_aust_in_the_digital_economy.pdf

**http://www.acma.gov.au/~/media/Research%20and%20Reporting/Research/pdf/Research%20Report%20Australia%20in%20the%20Digital%20Econo

my%20Consumer%20Engagement%20in%20ECommerce.PDF

***http://landing.deloitte.com.au/rs/deloitteaus/images/Deloitte_Media_Consumer_Survey_2014.pdf?mkt_tok=3RkMMJWWfF9wsRonua%2FPce%2Fhm

jTEU5z16e4vX6W%2Bgokz2EFye%2BLIHETpodcMTcVnN73YDBceEJhqyQJxPr3CKtEN09dxRhLgAA%3D%3D

82%

53% 35-49 year-olds

100% 18-44 year-olds