SEA SOCIAL STATS

MOST POPULAR PLATFORMS AND TOTAL USERS5 2010

2015

VIETNAM3.2M

4.8M

3.3M3.5M4.6M2.9M

20M

4.8M7.6M11.5M

9.7M

THAILAND4.3M

7.1M

0.6M0.7M3.7M2.6M

18.2M

9M11.7M 11.9M1.3M

12.8M

7.2M2.7M0.95M

18.9M

15.5M15.8M

MALAYSIA

1.4M

SINGAPORE2.5M0.44M

0.6M0.14M

3.8M

2M 2.7M

2.4M1.3M

1.2M

PHILIPPINES4.3M0.6M

0.7M0.6M

5.4M

0.7M 0.9M

3.7M2.6M

61.1M16.1M

INDONESIA32.3M

60.4M28.4M23.3M (2014)

69.8M

15-1918-24

PHILIPPINES

AVERAGE AGE OF SOCIAL MEDIA USERS

OF VIDEO-BASED CONTENT

%47

15-2415-19

51

0.6%

0.52%

ENGAGEMENTLEVELS OF BRANDBASED CONTENT

SINGAPORE

AVERAGE AGE OF SOCIAL MEDIA USERS

OF VIDEO-BASED CONTENT 55

45

16-24 18-24

ENGAGEMENTLEVELS OF BRANDBASED CONTENT

0.26%

0.55%

%

THAILAND

AVERAGE AGE OF SOCIAL MEDIA USERS

OF VIDEO-BASEDCONTENT%13

15-2418-24

39

0.68%

1.17%ENGAGEMENTLEVELS OF BRANDBASED CONTENT

INDONESIA

AVERAGE AGE OF SOCIAL MEDIA USERS

15-19 18-24

ENGAGEMENTLEVELS OF BRANDBASED CONTENT

IN 2015

0.29%

OF VIDEO-BASED CONTENT17%

MALAYSIA

AVERAGE AGE OF SOCIAL MEDIA USERS

ENGAGEMENTLEVELS OF BRANDBASED CONTENT

IN 20150.4%

15-2418-24

VIETNAM

AVERAGE AGE OF SOCIAL MEDIA USERS

ENGAGEMENTLEVELS OF BRANDBASED CONTENT

IN 2015

25.3%

5.5M

Statista: http://bit.ly/1B1m2s9 Wearesocial: http://bit.ly/1xcuTzA comScore: http://bit.ly/1L0KjS8 socialbakers: http://bit.ly/1IulKcX GenK.vn: http://bit.ly/1F7uwJc