social media & website the sales team
DESCRIPTION
January 25th 2012 Sevierville TN. Chamber of Commerce presentation. Sevierville is a Tourism based economy located in the foothills of the Great Smoky Mountains TN. This presentation is a basic overview for the set up of a BASIC Social Media Plan of Action. It designed to help bridge the gap between conventional thought process regarding sales, through the adaptation of technology.TRANSCRIPT
The Social Media & Website Sales Team
What is the name of the Game?
Increased Traffic is your PRIZE !
If - you were a hunter what would your prize be?
Hunters – have often used Hounds to assist in the capture of their prize.
Get Business & Keep Business
Social Media - is the Hound• Social Media or the Hound’s job is to provide a
vast array of communication methods where captivating content can be provided to any number of viewers or followers.
• The captivating content in turn entices followers to continue their journey. It leads them where you want them to go, it...
•Drives Traffic to the Website!
Website - is the Hunter
• The Website or HUNTER’S job is to provide a platform to host content “Who you are & what’s your Product or Service.”
• The Website content presents unique calls to action. The job of a call to action, is to….
•Convert Traffic to SALES!
Internet Marketing Plan of Action
Blog• I suggest Wordpress.org
Hosted on the same server as your existing web site.
What is a Blog? - Do you Blog?Todays Blogs look just like websites. The advantage of a BLOG (Web-Log) over a static website, is that it allows the opportunity to speak to & with visitors.
What do you do with a Blog?•Produce – your own content, Video to PDF white page documents.
•Commentator - communicator / the voice of your product.
•Gather –valuable online book marks and comments about your product.
•Join- other social networks and groups, open conversations.
•Observe-other social media superstars watch what they do.
Social Media
Facebook -
Facebook- (Best Practice) Use it for online branding; Facebooks strength lies in it’s ability to convey passion & elicit emotion. Leverage your contact’s friends list. “Share the Love” well-planned commentary can excite peripheral clientele as never before.
Make your Fan’s Friends - Your NEW Fans
Be who you are, be transparent… people fall in love with people, not companies & great soulless creatures.
WHY GO SOCIAL?
Facebook-FactsoReceives More Traffic than Google Each Day.
o500 Million Active Users, 50% Log in Each Day.
o69% of Users are Fans of multiple Business Page
o46 Years of YouTube Video are Viewed Each Day.
oWomen are Likely to Visit Multiple Times per Day.
Twitter-Facts
o280 Million Registered Users
o460,000 New Accounts Created per Day
o1 Billion Tweets per Week
o182% Increase in Twitter Mobile Users in One Year
o75% of Twitter Traffic Comes from Other Collaborating Social Networks
o400 Tweets per Minute Contain a YouTube Link
YouTube-Factso490 Million Unique Users Worldwide per Month
with 92 Billion Page Views.
oRegular Visitors Spend 15-25 minutes per day.
oAuto Tweets result in approximately 6 new sessions.
oVideo Consumption Across Social Networks Equals 46.2 Years per day.
TripAdvisor-Facts
o50 Million Monthly Visitors from 18 Travel Brands
oHosts 6 Million Candid Photos
oProperties with More Than 20 Photos Get 150% More Engagement.
oVast Majority of Traveler Comments are Positive
o65% of People Surveyed State a Management Response would Sway Travel Decisions
How Valuable - I$- TripAdvisor
http://blog.miraiespana.com/tripadvisor-business-listing-analysis/
TripAdvisor - Business Listing Analysis
TripAdvisor = Reputation Management
If a social media platform is not bringing in business but still carries weight and has value, (Tactic) - utilize it as a tool.
Remember- 65% of People Surveyed Stated “A management response would sway travel decisions”
In the overall scheme, TripAdvisor provides businesses with a great venue to show off their public relations & customer service skills.
Listen to Your CustomersThey are the best source for Keywords
• Keywords are search terms, terms of description that a potential customer may use to find you or your type of service.
• Where Do I use Keywords?
• E-mails-Blog Articles - Web Pages - Social Media. … Anywhere that you create content.
Cross Promote Video & Photos• Cross promote all
Videos on Blog- by linking videos from YouTube Channel to Blog.
• Each time you produce a new video or post photos, send a message to fans & followers on Twitter, Linked-In & Facebook.
1,121 Views in Under 60 Days
Click to EXPERIENCE White Water Rafting 2:56 of Fun & Excitement - Rafting in the Smokies.com
LEAD -Them Where YOU WANT Them To Go!
Social Media Goal Setting2011 Actual Facebook -Likes Insert Present # of Likes
2012 Goal Facebook -Likes Insert Goal #
2011 Actual YouTube Views Insert Present # of Videos viewed
2012 Goal YouTube Views Insert Goal #
2011 Actual Tweets & Followers Insert Present # of T & F
2012 Goal Tweets & Followers Insert Goal #
2011 Actual Blog Followers Insert Present # of Blog Followers
2012 Goal Blog Followers Insert Goal #
2011 Actual E-News Subscribers Insert Present # of Subscribers
2012 Goal E-News Subscribers Insert Goal #
Let’s Get AnalyticalRichism- “Analytics are your Web/Social
P&L Statement”
• Be sure that your company is using some kind of analytics program on both its web site and its blog. I.e. Google Analytics, Webstats, Urchin.
• Get used to measuring traffic, know what information generates the greatest traffic.
(Feed the visitor more of what they like, keep engaging the visitors.)
Web Analytics are your Online
P&L - Statement
Thank You for Your Time
I Invite you to Follow Me
[email protected](865) 242-1700
Download this presentation athttp://therichestweb.com/downloads