social media: what is it and how does ifma use it today?
DESCRIPTION
TRANSCRIPT
![Page 1: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/1.jpg)
Social MediaSocial MediaWhat is it and how does IFMA use it today?
Laurie SteinerSenior Associate Editor, FMJ
![Page 2: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/2.jpg)
Wikipedia:
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
What is social media?
![Page 3: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/3.jpg)
What’s out there?
Share
Create
Podcasts
Photos
Discuss
Videos
Games
Publish
Livestream
Connect
Virtual
Communicate
International
Real-time
Personal
Professional
Creative
Interactive
Links
![Page 4: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/4.jpg)
What sites does IFMA use?
Facebook – social networking
Twitter – microblogging, social networking
LinkedIn – professional social networking
Flickr – photo sharing
YouTube – video sharing
SlideShare – presentation hosting
![Page 5: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/5.jpg)
General statistics:• Facebook has more than 350
million active users.• The average user spends
more than 55 minutes per day on Facebook.
• About 70 percent of Facebook users are outside the United States.
IFMA: May 2010• Group members: 1,400• Links: 124• Photos and videos: 177
IFMA: January 2009• Group members: 527• Discussions: 25• Posted items: 26
![Page 6: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/6.jpg)
![Page 7: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/7.jpg)
IFMA: May 2010• Followers: 1,723• Following: 1,418• Listed on: 77
IFMA: January 2009• Followers: 35• Following: 35
![Page 8: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/8.jpg)
![Page 9: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/9.jpg)
![Page 10: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/10.jpg)
IFMA: May 2010• Group members: 6,943• Discussions: 500• Subgroups: 6
IFMA: January 2009• Group members: 1,416• Discussions: 118
![Page 11: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/11.jpg)
![Page 12: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/12.jpg)
IFMA: May 2010• Photos: 2,211• Total view counts: 65,726
IFMA: January 2009• Total view counts: 31,649
![Page 13: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/13.jpg)
![Page 14: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/14.jpg)
IFMA: May 2010• Videos uploaded: 101• Upload views: 27,954 • Channel views: 9,672
IFMA: January 2009• Videos uploaded: 25• Upload views: 2,964• Channel views: 1,106
![Page 15: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/15.jpg)
![Page 16: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/16.jpg)
IFMA: May 2010• Presentations: 13• Followers: 4
![Page 17: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/17.jpg)
![Page 18: Social Media: What is it and how does IFMA use it today?](https://reader033.vdocument.in/reader033/viewer/2022061115/54648134af79594f398b7bcf/html5/thumbnails/18.jpg)
Have a question, comment or suggestion? Need help creating your own account?
Let’s work together to get started online!
[email protected](713) 623 - 4362 x 132