social media workshop at jordan university
TRANSCRIPT
Khaled El AhmadSocial Media Consultant / Trainer
Hashtag: #SMJU
Wi-Fi: zainj-oPass: zain1234
Did you know 2013Video - 1
Browser
Keywords
Name Brand
Sector Competition
Keywords
What is
?
Social Interaction
Think Content
Think Content
Photo credit: http://bit.ly/w5PtXf
Traditional Media
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
It’s about people, not about things
Word of Mouth
“Online Relations” is the new King
UGCrefers to various kinds of media content, publicly available, that are produced by end-users.
User Generated Content
Social Networking sites (Facebook, Twitter, Linkedin)Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp)Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
Social Media Platforms
Facebook Cover Photo Nescafe - 2
3rd Arab Social Media Forum
Yam
mer
.com
Be Honest
Google Search Shortcuts
http://accounts.google.com/CreateAccount
Google Search Hacks http://bit.ly/WGSb2v
Fair Go BroVirgin Mobile - 3
What is RSS?Really Simple Syndication
Google ReaderVideo - 4
Monitor
Tools
Tools
Lists
Tools
More Tools
Digital Media Plan
Digi
tal M
edia
Pla
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Digi
tal M
edia
Pla
nPlatforms Criteria for measurement
Monitor PlanRoles & Responsibilities
Digi
tal M
edia
Pla
n
10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
Ask your community - take polls and share results
Conversational Calendar
Digi
tal M
edia
Pla
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Digi
tal M
edia
Pla
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Digi
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edia
Pla
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KPIsRate of interaction
Direct Reach
Likes or content appreciation
Sharing or content amplification
Sentiments
La PierDu Monde - 5
TwitterJournalism - 6
How-To (Arabic)Twitter - 7
Twitter has over 500M registered users
175M Tweets per day
Majority of Tweets are 40 characters long
The Average user has 115
4Mil Estimated Active Tweeps in Arab region as of October 2012 Number of Active Twitter Users in Jordan October 2012 was 80K
Following Followers
YOU
1. Denial 2. Presence 3. Copy Paste
5 Stages of Twitter Acceptance
4. Conversing 5. Addiction
Tweet A Message of 140 characters or less
@Username + Message This mention tweet will be visible for both followers
Mention (@)
RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
Re-Tweet (RT)
Hashtag (#)
#Topic Helps you filter all discussion relevant to a specific event or topic
#Amman #KSA
#ReformJO
#Sales #Telecom
#SMJU #AmmanTT
DM Send a Follower a private message
Direct message (DM)
Saving / Bookmarking Tweets
Favorite
Find Lists or create your own (Public or Private)
Listorious.com
Lists
How to find New Followers
Follow Family & FriendsInvite Email Contacts
Find popular Tweep in your area and follow their followers
Search by Keywords (City, Sector, topic..)
Search specific list Search certain hashtags
Spread the word about your Twitter Handle
Follow Friday (#FF)
Twitter Content
Mind the 140-char limit
CSR & PR Events
Retweet other rich tweets
Ask questions and seek people’s opinion
Provide answers and guidanceBlog Posts
Inspiration Quotes
Informational Tweets
Photo or Video Tweets
Sector Fresh Articles
- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
Twitter Custom Background http://bit.ly/XKEO2B
How-To (Arabic)Facebook - 8
11% of World Population has a facebook Account
1 Billion facebook > 750Mil Motor vehicle
50% Log on to facebook everyday
Average user has 130 friends & spends 700 min per monthThere are 48.5 Million Facebook users in MENA
FacebookThere are 2,477,820 users on Facebook in Jordan
Tips on Engagement
Morning Quotes
Weather updates
Create Polls
Contests
Country pictures
Post and tag users in photos and videos
Keep content fresh and relevant
Post at Peak hours
Brand Products
Use Open end Questions
Matches
CSR & PR Events
Inspiring pictures
Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information
• Messaging : Now customers can inbox Brands.
• No more Landing Page: No more Brand Abuse.
• Pin Feature: brands can pin certain post to stay on top.
• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
Facebook DimensionsWidth Height Notes
Cover Photo 851px 315pxProfile Image 180px 180px Scaled down automatically to 32x32pxLink Thumbnail 90px 90pxUploaded Photos 2048px 2048pxDisplayed Photos 960px 720pxPinned Post 403px 403pxApplication Favicon 16px 16pxApplication Icon 110px 74px Size limit of 5MBMilestone Picture 843px 403px
Conversational Calendar Sunday /10/2012
FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PM
TwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM
LinkedInLinkedIn has over 175Mil+ professionals as of August 2, 2012
LinkedIn members did nearly 5.3 billion professionally-oriented searches in 20112
62% of LinkedIn users are outside the USA
5Mil Estimated LinkedIn users in Arab World as of June 2012
Number of LinkedIn Users in Jordan by November 2012 is 211,792
LinkedInOptimize your Title
Join up to 50 relevant Groups
Customize your URL
Engage through Q&A
Endorse to be endorsed
Add Applications
PinterestPinterest has over 10.4Mil users as of December, 2011
Most of the sites users are females
Nearly 12Mil monthly unique visitors
It is the fastest site in history to break through the 10 million unique visitor mark
PinterestIt’s NOT about YOU
Have ONE Board that is pure SHOWOFF
Everybody LOVES a STORY
Reach for the Sweet Spot
Give away the Good Stuff
Don’t be all Business
A Guide to PinterestVideo - 9
Pinterest A Case StudyVideo – 10
Questions?
Khaled El AhmadSocial Media Consultant / Trainer
I’m on twitter @ShusmoDownload Slide: slideshare.net/kelahmad