social media & you
DESCRIPTION
In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.TRANSCRIPT
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SOCIAL MEDIA & YOU
FEBRUARY 28, 2012
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50% of people follow brands in social media
40% of companies admit to having no training or governance of social media
89% of agencies said they would use Facebook to advertise for their clients in 2012
50% of people follow brands in social media
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50% of people follow brands in social media
40% of companies admit to having no training or governance of social media
89% of agencies said they would use Facebook to advertise for their clients in 2012
50% of people follow brands in social media
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The Internet is becoming the town square for the global village of tomorrow.”“ Bill Gates
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BIG PICTURE
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Brain Solis
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TYPES OF SOCIAL MEDIA
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FACEBOOK like, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+ circles, hangoutsLINKEDIN groups, boards, recommendations
TERMINOLOGY
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YouTube
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YouTube
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FourSquare
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Google+
HR & Groups
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Listen
Plan
Participate
Evaluate
HOW TO USESOCIAL MEDIA?
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LISTEN
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free & paid tools
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PLAN
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PARTICIPATE
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EVALUATE
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SOCIAL MEDIASNAPSHOTS
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Rogue Tweet
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Response
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Reaction
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A FEW TIPS
Have an editorial calendar to fall back on
to make managing it seem more… manageable
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Measure results – Think ROE not ROI A FEW TIPS
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Keep marketing messages to a minimumA FEW TIPS
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Always play on the offenseA FEW TIPS
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It is more than just a marketing team effortA FEW TIPS
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