social media.ie masterclass talk june 29

SocialMedia.ie Pay What You Want Masterclass

With @gregfrysocial

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An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community.

Greg has worked with top multinationals including: Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott Labs, and Coca Cola Hellenic.

Who am I?

INTERNAL SLIDE PowerPoint Template

Social Media

What is your social media aim?

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What is social media?

•  Let people know that you exist

• Demonstrate your passion and expertise

•  Generate “Likeability”

• Ask for the sale

• Turn Customers into Advocates

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4 steps to social media success

https://www.youtube.com/watch?v=62NWu4riDX4

Facebook spaces

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6 Future trends happening now


1. Video continues to evolve

Build relationships faster with video

thehappypear

Think like a content marketer

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marketing Institute

Examples of Video Marketing? •  Live Streams • Customer Service Videos •  Funny Videos • Video Case studies • Video teasers • Hot News Topics • Crowd Sourcing videos •  Event Previews •  Event Roundups • Guides/ How to videos • Video Product reviews •  Interviews

Be real in your videos

http://youtu.be/vZcDjcaSHvc?t=1m4s

Think vertical

Image credit: Form Meets Function

As of February 2017:

•  Facebook - Vertical videos publish with no black borders.

•  Instagram - Vertical videos publish with no black borders.

•  Snapchat - Vertical videos publish with no black borders.

•  Twitter - Vertical videos publish with no black borders.

•  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.

Use mobile video apps to create social video •  Quik – video editor from GoPro •  iMovie •  Apple Clips •  Lumyer •  Ripl •  Adobe Spark •  Magisto Video Editor & Movie Maker •  FilmoraGo •  Boomerang •  Animoto

Go “Live”

•  Facebook Live •  YouTube Live •  Twitter/Periscope •  Instagram Live

What makes a good “Live” video?

Examples

Go “Live” - Tools

https://obsproject.com/

BeLive.TV

belive.tv

Let’s go live!

#ConnectorLive

In your groups “Go Live”. Think “Value”. Come up with ideas and tips on how you or your business can leverage your chosen live video format. What tools and equipment do businesses need to leverage live video? Broadcast your tips online using the hashtag #ConnectorLive

Theme:

“Live Video ideas for your

Marketing”

The Workshop

The 10 Minute

HUDDLE

10 Livestreaming tips 1.  Create video for your audience not you. Be creative and dare to be

different. 2.  Think like a Content Marketer. Write a great headlines (think SEO),

add a description and tag your live videos. 3.  Promote your Livestream beforehand. 4.  Plan your Live Video, but don’t rehearse so much you sound like a

robot. 5.  Look at the camera and be yourself. Give your best performance. 6.  Have a person monitoring and fielding questions and comments in

real time. 7.  Don’t be afraid to ask for something. Use “call to actions” in your

livestream 8.  Consider 3rd party tools like OBS, Wirecast or BeLive.TV to give your

livestream a professional look and feel. 9.  Repurpose your video content after your live event. 10.  Add captions or subtitles to your saved or repurposed video..


2. Rich Unique Content becomes vital

Lovin Dublin

What Content Works? •  Infographics

•  Short Videos

•  Podcasts

•  Case studies

•  E-Books

•  Link Round Ups

•  Visual content

•  Guides/ How to posts

•  Product reviews

•  Interviews

•  Canva

•  PicMonkey

•  Pablo by Buffer

•  WordSwag

•  Lumyer

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A picture tells 1,000 Words!

•  Ripl

•  Adobe Spark

•  Snapseed

•  Prisma

•  Camera+


3. Social Ads get powerful

Facebook still leading the way Up your Advertising game by “Remarketing” content to audience that is most likely to convert.

Facebook still leading the way

Self service snap ads are here

https://www.snapchat.com/l/en-gb/ads


4. Private Networks Thrive

Social Messaging in Ireland

Source IPSOS MRBI

Best use of WhatsApp ever?

WhatsApp – Groups

WhatsApp – University of Southampton


5. Advocates and Influencers

“The nobodies are the new somebodies”

Who are the influencers in your industry and/or in the video world?

Influencers

Write down 5 influencers that you would like to work with?

Employee Advocates

Client/Customer Advocates


6. Automation gets serious

Automate with IFTTT.com

Meet Ava

m.me/connector

Build your own Messenger Bot

https://chatfuel.com

Twitter’s direct message cards

• Video continues to evolve

• Unique “Rich” content becomes vital

• Social Advertising becomes more powerful

•  “Private” Social Networks thrive

• The Age of Advocacy and “Influencer Marketing” arrives

• Automation gets serious

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6 Future Trends Happening Now

Questions

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Our Clients

CONTACT

[email protected]

+353 1 906 0006