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SOCIAL MEDIAS - BRAZIL ALESSANDRO ROPPA 02 NOVEMBER 2015

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SOCIAL MEDIAS - BRAZIL ALESSANDRO ROPPA

02 NOVEMBER 2015

Trouw Nutrition Brazil

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Campaign Page

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SOCIAL MEDIA

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WHATSAPP

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Jul to Nov: 4 month

3.750 Followers (Organic)

Posts: Celebration dates

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Posts: Products

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Posts: Events

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Posts: Institutional

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Posts: Emotives

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Posts: Customers CASES

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Posts: Customers CASES

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Posts: Products

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Posts: Engagements (1 week)

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Posts: Engagements (1 week)

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Posts: Engagements (1 week)

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Posts: Engagements (1 week)

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Facebook: Results

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- +3.7 K Followers

- + 400 pictures & videos posted

- 50 pictures & videos/ month

- actual: 4 posts/ day

- +11.000 people target every week

EDGE RANK

Is an algorithm created to filter the Posts on the Feed news of the follower, and display only that is most relevant. Edge Rank has a mechanism where our posts appear to people who are more engaged with our page. So our posts has more chances to appear to people that are more engaged with our page (Likes, shares and comments).

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Important

We can buy the audience at magazines and radio, but os Social Media we must to conquer it!

We must communicate what the audience wants to hear, what matters to them. So it is very important to constantly measure the results of our posts, and correct the strategy every time.

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Thank you