MICHIGAN STATE UNIVERSITY

CONFIDENTIAL 2018 Michigan State University, Communications & Brand Strategy. This document is confidential and proprietary property. Please do not forward or release this document without prior consent from Communications & Brand Strategy.

Social @ Michigan State

PLATFORM UPDATES

Twitter: Chronological Feed

FB: No More Auto Post

CONTENT UPDATES

Best Performing Content

Best Performing Content

UPCOMING PROJECTS

NY Times

Extraordinary SpartansWHAT: Stories about the most interesting Spartans you know

WHO:

HOW YOU CAN HELP:

•First, best, only •Students, faculty, staff, alumni •Visually interesting stories •Comfortable on camera •Comfortable using IG Stories

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PAID SOCIAL

Paid Social

Paid Social

Questions?