social mobile recruiting
DESCRIPTION
What happens on social media is happening on mobile devices. Users are proactively looking to social for company research, to find job postings, and to see connections and contacts within their prospective employer. And they’re doing those activities on mobile. Mobile has become the first and primary access point for job seekers to discover and learn about with employers. Integrating a social strategy with a mobile strategy is a critical step to engage and convert candidates.TRANSCRIPT
Social Is MobileWhat happens on social media is happening on mobile devices. Users are proactively looking to social for company research, to find job postings, and to see connections and contacts within their prospective employer. And they’re doing those activities on mobile.
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
Mobile has become the first and primary access point for job seekers to discover and learn about with employers. Integrating a social strategy with a mobile strategy is a critical step to engage and convert candidates.
SOCIAL IS A MOBILE-FIRST ACTIVITY
of all smartphone users in the US use
their phone for social networking
74%
of users access social networks at least once a day
42%
58%
of total time spent online is
dedicated to social networks
57%
of all online sessions is
devoted to social networking
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
monthly mobile users for Facebook
Twitter is the fastest growing social network in the world by active users.
751Mmonthly active
users for Facebook
1.1B 44% Growth
of mobile internet access is for social activities
91%
of smartphone owners access social networks through apps at least once a day
73%
from June ‘12 - March ’13
MOBILE ACCESS OF SOCIAL MEDIA
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
JOB SEEKERS MOBILE USAGE
think job search can be done anywhere
65%
think job search can be done
immediately
45%
of Job Searches on Google are from a mobile
device
30%
Job Search aggregators have
reported more than1/3 of their traffic
is mobile
33%86%
who have a smartphone would
use it to search for a job
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
POPULAR SOCIAL MEDIA IN HR
Series1
0 10 20 30 40 50 60 70 80 90 100
94%
65%
55%
20%
18%
15%
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
HOW SOCIAL MEDIA IS USED AT WORK?
News
48%
25%
17%
Networking
Learning & Development
38%
32%
Promote Our Organization
Look for Jobs
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
MOBILE SEARCH
increase of mobile search in the past 2 years.500%
searches are now mobile
1 in 7
mobile searches are local
1 in 3of all local searches are performed on mobile1/2
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
Fortune 500 Report Findings
Only 13%
Only 200 mobile corporate sites from fortune 500
of fortune 500 companies have a mobile optimized career
section.
Only 71 of them have a link to careers41 of the links lead to a non-mobile career site
9 of those 41 companies actually have a mobile career site that is not linked
13%
MOBILE RECRUITING STILL IN ITS INFANCY
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved
SOURCES
• Corporate Mobile Readiness Report by iMomentous.
• Social Media in HR by CIPID
• Social Media Statistics and Facts of 2013 by GrowingSocialMedia.com
• 100 Amazing Social Media Statistics, Facts And Figures by Creotivo
• Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results”
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved